Life, 1920-11-18 · page 4 of 44
Life — November 18, 1920 — page 4: what you’re looking at
What you’re looking at
This page announces Life's upcoming Christmas issue (December 2nd), featuring a cherub with a megaphone—a traditional symbol for spreading news or announcements. The text previews contributing writers and their topics: Booth Tarkington writing about children, George Ade discussing Christmas gifts, Agnes Repplier offering an essay, Edward Sanford Martin providing a Christmas sermon, and columnists Don Marquis and Christopher Morley contributing holiday pieces. Wallace Irwin's "Togo" apparently addresses the Editor of Life directly. The page emphasizes the challenge of fitting premium content into one issue while managing limited print space on Manhattan Island. A "Special Offer" in the corner advertises subscription rates ($5.00 yearly; $6.60 foreign). This is primarily promotional content rather than satirical commentary—advertising the magazine's holiday edition and its notable contributors.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Special Offer ‘, Enclosed “4 find One Dol % lar (Canadian $1.20, Forei $1.40). ‘Send for three months—12 issues—to Se Open only to new subscribers; no subscriptions renewed at this rate. LIFE, 17 West 31st Street, New York. Qne Year, $5.00. (Canadian; $5.80; Foreign, $6.60. ) This is the biggest number of the year. It is too early yet to tell you of all the good things this number will contain. But we can foreshadow a few. Cover by Maxfield Parrish. One of the finest examples of the great art of this great artist in rich color tones. Booth Tarkington will have a delightful piece about children. Does anybody know more about young people than Mr. Tarking- ton? If so, we have never met him in our literature. George Ade has something about Christmas gifts, and—but you know who George Ade is. Agnes Repplier, whose reputa- tion as our leading essayist is se- cure, has contributed a characteristic paper about the little ones in Europe. Edward Sanford Martin has a Christmas sermon. Don Marquis and Christopher Morley, two of our most widely known colyumists, will have Christ- mas columns. Irvin Cobb has a—but to give away the plot in advance would be highly dishonorable. Wallace Irwin’s Togo has something to say to the Hon. Editor of Lire. This great number is now in process of creation. New con- a tributions are coming in LIFE’S Christmas Number Coming December 2nd every hour. The problem is how to get them all in one number. Every number of Lire, from Zz now on, will be packed to the guards. Mr. Carey, our printer (who, in spite of often distressing mechanical conditions and paper that is fairly good but might be better if we could afford it, is doing himself proud), says if we flood him with any more material, there will scarcely be room for it on lower Manhattan Island. P.S. We have been having more trouble with the Business * Office, and just when we thought we had them cowed. They say they know more about advertising Lire than we do. We admit it. They hint that we are amiably ir- responsible. Weare. They think we ought to be efficiencized. We won't be. They want us to tell you something about how you can send Lire as a Christmas present to all your friends for the coming year, according to a wonderful time- saving device which includes a Christmas card, and we fancy it is a great idea, But we can’t do every- thing. They have asked us to write a page about Lire’s new calendars. They really are a useful article, those calendars. If we don’t distribute them every year to about thirty of our old cronies— well, we always have, so they don’t look hurt when they see us coming. But the B. O. must have a heart! © comicbooks.comly