Life, 1920-11-18 · page 33 of 44
Life — November 18, 1920 — page 33: what you’re looking at
What you’re looking at
This is primarily a **furniture advertisement**, not political satire. The page promotes Simmons Metal Beds, marketed as the same quality product used in prestigious hotels. The central argument is rhetorical rather than satirical: the headline asks "Should the great hotels have a monopoly of comfortable beds?" —implying the answer is no. The ad suggests middle-class consumers can now afford hotel-quality bedding for their homes, democratizing luxury. The illustration shows "The Revere" twin bed design in a bedroom setting, emphasizing modern aesthetics and practicality. The ad copy highlights benefits like hygiene (separate twin beds prevent "communicating colds"), durability, and proper sleep quality. This reflects 1920s consumer culture messaging: that industrial mass production made luxury accessible to ordinary households. There's no identifiable political cartoon or satirical figures—just an earnest sales pitch presenting quality bedding as a democratic consumer good.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
sterity imiliar © 1920, Simmons Company For your own Bedrooms Ask your Home Merchant to show you the beds that fa- mous Hotels all over America pride themselves on— SIMMONS METAL BEDS Built for Sleep Twin Beds, Cribs, Day Beds—and Simmons Springs, in. every way worthy to go with Simmons Beds, | =r ATA Pore often speak of the com- fort of the Metropolitan Hotels as something impossible at home. Yet your own table brings you every day food prepared just as you like ft. And just as soon as you make sleeping quality your first point in selecting a bed, you can have the same luxurious beds as the Hotels have—Simmons Metal Beds and Springs, Built for Sleep. From the Hotels you may get a hint, too, how beautifully Simmons Beds furnish a room. You will want to discard your old wooden beds, your rattling metal beds, putting Simmons Beds—Built for Sleep, in every bedroom. Then you, your children and your guests will finally get the sound, relaxing sleep Nature intended. In every room shared by two per- THE “REVERE” Design 1962—in Twin Pair Should the great hotels have a monopoly of comfortable beds sons, Twin Beds, by all means! One sleeper does not disturb the other, or communicate colds or other in- fections. tiie “REVERE” Design 1%2—in Twin Pair mons creation of ri If your dealer does not show you the Simmons line, you need only write to us. We will see that they are shown to you. Free Booklets on Sleep!—Write us for ‘What Leading Medical Journals and Health Magazines Say about Separate Beds and Sound Sleep" and “Yours for a Perfect Night’s Rest.” SIMMONS COMPANY ATLANTA KENOSHA SAN FRANCISCO (Executive Offices: Kenosha, Wis.) SIMMONS BEDS Built for Sleep ELIZABETH MONTREAL comicbooks.com