Life — November 11, 1920 — page 6: what you’re looking at

What you’re looking at

# Analysis This is **not a political cartoon or satire** — it's a straightforward **advertisement** for Victrola phonographs, placed in Life magazine. The ad uses a playful visual pun: "Look under the lid!" shows a phonograph with its lid open, revealing the famous "His Master's Voice" trademark (the dog and gramophone logo). The text explains that consumers should verify they're buying an authentic Victor product by checking for these exclusive trademarks — both the image and the "Victrola" name — which appear under the lid or on the cabinet sides. The advertisement is essentially a **consumer protection message**, warning against counterfeit sound-reproducing devices and assuring buyers that genuine Victrolas bear these identifying marks. It's a straightforward commercial, not satirical content.