Life, 1920-11-11 · page 4 of 44
Life — November 11, 1920 — page 4: what you’re looking at
What you’re looking at
This page is primarily **promotional rather than satirical**. It announces Life magazine's upcoming Christmas Number (a special double issue at 25 cents) with a decorative header featuring cherubs and holly. The main content is **editorial messaging** from Life's publishers explaining their magazine's philosophy and future direction. They emphasize Life will maintain its core principles while remaining open to new ideas and contributions from notable writers (listed: Booth Tarkington, Agnes Repplier, George Ade, and others). The text assures readers that Life aims to provide "a clean picture and reflect of American life" and promises the next twelve issues will represent "only a beginning" toward their "ultimate ambitions." There are **no political cartoons or satirical figures** on this page—it's essentially a statement of editorial intent disguised as an advertisement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
hristmas Qumb of Life A large double number at 25 cents will be on sale everywhere the first week in December. Begin to want this number now. Printed in colors. Coming numbers of Life will contain contributions by Booth Tarkington Stephen Leacock Agnes Repplier Don Marquis George Ade Meredith Nicholson Irvin Cobb Richard Le Gallienne Rupert Hughes Frank Crane Wallace Irwin Christopher Morley are a regular reader, or even an occasional one, and have been alternately cheered, enlightened or quite possibly irritated by the things you have seen in Lire, you may feel that it is not intrenching too much upon our own innate sense of modesty to draw you aside, indulging in one of those intimate moments which, between friends, are often the most valuable contributions to life itself. First, then, let us say that Lire will remain unchanged in its intentions, its principles, in its independence and in its constant searching of itself, and those who make it, to preserve and to enrich its soul, Lire has had many imitators, either in part or in whole, and some of these have already fallen by the wayside. To conserve your character and originality in the midst of changing conditions, is not only a cheer- ful obligation, but an essential to that sort of success which is the only success worth caring about. We may say that this paper is a continual source of dissatisfaction Segctal and discouragement to those who toil over it. We have real stage fright over Encinesd every number. But we are constantly consoled by the conviction that those who find One D. help us to make it are concerned as much as we are to produce, as entertainingly bate it as possible, a clean picture and reflex of American life. Through long con- for tires menthe—ta tact with our readers extending over a period of thirty years, we have come to believe that children and dogs, home life and the love that cannot be reck’ned are more abiding than the fringe of passing-fads. But to be hospitable to every new thought, to welcome and assimilate to our endeavors every change—in short, to be up to the minute, is also an obligation to our many friends, who have a right to expect that Lire will continue to be the leading humorous paper in America—if not in the world. " The next twelve issues are to be only a beginning, Open only to new subscribers; no su but they point the way to our ultimate ambitions. scriptions renewed at this rate, # . is ; ? you like, read them and see. LIFE, 17 West 31st Street, New York. y < and see, One Year, $5.00. ‘Canadian, $5.80; Foreign, $6.60.) A RE you mildly curious to know what Lire’s plans are for the future? If you 153 comicbooks.