Life, 1920-11-11 · page 33 of 44
Life — November 11, 1920 — page 33: what you’re looking at
What you’re looking at
This page combines a **poetry tribute to Don Marquis** (a famous newspaper columnist who had recently recovered from illness) with a **full-page advertisement for Vantine's Oriental beauty products**. ## The Marquis Poem The left side features "The Ballade of Don Marquis" by Oliver Herford, celebrating Marquis's return to his column in the *New York Sun*. The repeated refrain—"Don Marquis is back on the Sun!"—treats his recovery as major news worthy of rejoicing. The poem uses hyperbolic language (Boredom "sentenced to die," the world "spins no longer awry") to humorously express how much readers missed his daily column. ## The Advertisement The right side ironically juxtaposes this with a Vantine's beauty ad marketing "Toilet Luxuries from the Orient." The ad exploits Orientalist stereotypes about "faultless complexions of Oriental women" to sell perfumes, powders, and creams with names like "Sandalwood" and "Geisha Flowers"—playing on early 20th-century fascination with "exotic" Asian beauty standards. The contrast between honoring a celebrated American writer and peddling orientalized beauty products reflects the magazine's dual function as both satirical publication and advertising vehicle.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Don Marquis, the famous colyumist of the tly taken ill, thereby occasion- riety among his friends and ad- ei. y and happy return were fas celebrated by the inimitable Oliver fatord The Ballade of Don Marquis From “The Bowling Green” in the Evening Post ere’s a thrill and a throb in the air, | Like the heartbeat of drums passing by, | ira jolly jazz band at a fair, | Or the popping of corks on the sly; Who cares i tat matter if creditors dun! | My rent has been raised, what care I, ha Marquis is back on the Sun! he country’s gone dry, ray with the demon Despair! tid Gloom sptead his bat-wings and fly arkness nor dare caverns of The spell of Marquis defy; Back Boredom is sentenced to die | ol Bathos and Bunk are undone, The world spins ro longer awry, | es Marquis is back on the Sun! | s nad the tidings of joy everywhere, pEety | Let its message rejoice every eye, tied Poot all in a treasure may share Mere precious than dollars can buy; | Emblazon the news on the sky, | ‘ut thousands may read as they tun, la letters a hundred feet high, Ne Toilet Luxuries from the Orient d, 2 Marquis is back on the Sun! AMED in song and story are the faultless complexions of Oriental women. Much envy, indeed, their irresistible charm has aroused in the hearts of travelers in Eastern lands. From the magic Orient we have taken the formulae and recipes which have resulted in the Vantine Beauty Helps. These are Toilet Luxuries that really enhance and preserve those gifts which Nature has bestowed! Different in character, uniformly beneficial in effect, Vantine products have won the esteem of the discriminating American woman. Envoi poet? Who dares to deny? tilosopher, second to none! , quick, to your newsdealer hie! Den Marquis is back on the Sun! Oliver Herford. } 5 \ Pinehurst! Not \ (a3) be ‘alone for perfect Three Popular Vantine Groups golf, but for the || Sandalwood Wistaria Blossom : Geisha Flowers - i Extract. . 50c and $1.50 Emract . . . $2.00 xtract., 50c and $1.50 constanttevival Toilet Water... $2.00 Toilet Water... $2.00 Toilet Water... $2.00 of happy memo- Sachet Powder... Sachet Powder. . $1.50 Sachet Powder ries and the re- 75¢ and $1.00 Talcum Powder. . 25c . 75c and $1.00 Toilet and Bath Soap. 35c Face Powder (4 shades) $1 Disappearing Cream . 50c Taleum Powder... 25c Toilet Cream — 25¢ and 50c Face Powder (4 shades) 75c newal of old friendships. This || season makes an 5 even quarter-cen- Tat at play white ais tury of its happy sport life. For Sale by the Best Dealers Everywhere Your dealer will gladly demonstrate to you the delicacy and enduring quality of Vantine’s Oriental Perfumes and Toilet Requisites. Should your dealer not yet have them, write us, mentioning his name, and we will see that you are accommodated. INCENSE Vaniine’s fragrant burning powder, in unique package, 75. | $1.50, $3.00. Burners, 75c up. Sets (Incense and Burner) $1.50 up. Samples of Incense, only, mailed prepaid, on request. Address Dept L. | u A. A. VANTINE & CO., Inc. S) Hite. Reap better weenie nvion CAROLINA HOTEL Sryeteticmst” Soa «4, Shecial Rates up to February eS oy ia = SS comicbooks.com