Life, 1920-11-04 · page 52 of 60
Life — November 4, 1920 — page 52: what you’re looking at
What you’re looking at
This page is primarily a **hair care advertisement** for "La Creole" products, not a political cartoon. However, the ad's opening text references a historical event for emotional branding: the German army's 1940 march through the Arc de Triomphe in Paris during World War II occupation, followed by the Allied victory parade on July 14, 1919 (likely meant to reference 1944 or post-WWI). The advertisement exploits French national pride and victory symbolism to sell hair products, claiming "La Creole" embodies the beauty secrets of French women. The accompanying portrait shows a woman from behind, styled elegantly. This is marketing strategy: associating a commercial product with patriotic imagery and cultural prestige. For modern readers, it's notable how aggressively vintage advertisements weaponized historical trauma and national identity to sell mundane consumer goods—here, shampoo and hair tonic.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
570 the German armies triumphantly marched I through the famous Arch of Tr Triomphe) in Paris, Forthwith the with chaina, vowing that no human foot. nh Ware de vench closed tt \ould tread. jgain until their own armies marching victory had obliterated the foot prints of On the 4ith of July, 2919, that vow was “For beautiful hair take the advice HE council of the American Medical As- sociation (the highest authority known) has recognized Resorcinol Monoacetate for “LaCreole” “LaCreole” Liquid Hair ‘Shampoo, Tonic, Se Tse At Drua Stores and Department Stores the treatment of dandruff (seborrheal eczema) and baldness (alopecia arcata) — the common foes of beautiful hair. Resorcinol Monoacetate is an important ingredient of “La Creole” Hair Tonic. Thus science approves this famous preparation. Abundant vigorous hair is now easily at- tained. Two or three times a week rub “La Cre- ole” Hair Tonic on the scalp, Circulation is stimulated, hair roots supptied with needed nourishment and dandruff quickly eliminated. You will soon notice the im- provement in the loveliness of your hair. Cleanliness also is essential for beautiful hair. A healthy condition of the hair and alp is impossible where the pores and hair Fulfilled! the arch was opened for the Victory march. ‘Again France walks the victor’s open way. rie land came the cavaliere whew ih Prom this descendants ai of pure Spa’ y of the” secrets to the charm for which daughters of France ere Jamous. of highest medical authorities tubes are clogged with dirt and perspiration. Regularly every ten days or two weeks shampoo the hair thoroughly with “La Cre- oie” Liquid Shampoo. This wonderful shampoo is made from an exclusive menthol formula of purest cocoanut and cochin oils. You will instantly notice a delightful cool- ing effect from its use. The hair becomes soft and lustrous —dries quickly— and the scalp and pores glow with clean health and or. After shampooing apply “La Creole” Hair Tonic. Follow these rules faithfully and notice the new beauty and vigorous health of your hair. “La Creole” Hair Dressing is a treatment for the gradual restoration of the Natural Dark Color to hair that has grown gra gray-streaked or faded. Refinement ap- proves its use. If you cannot obtain th that you are supplied. LA CRECLE LABORATORIES. Mempl.is, Tenn, ¢ preparati comicbooks.