Life — November 4, 1920 — page 46: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE A Vacuum Cleaner For Your Automobile $10. to $16. According to Make of Car THE LA FRANCE VACUUM CLEANER For All Automobiles The La France costs as little proportionately to operate as to buy. Using no moving parts, | only the suction created by your exhaust, the La France cleans your upholstery, mats, robes, top, floor in five minutes with engine running at little more than idling speed, Instantly attached to the exhaust with the turn of a thumbscrew; can't get out of order; takes little space. Makes it as easy to keep your car clean on long trips as at home. So inexpensive, simple, handy and valuable, you wonder it wasn’t thought of years ago. Sold by Automobile and Accessory Dealers. Additional distributors wanted, FRANKLIN PRODUCTS, Inc. 1052 S. Clinton St. Syracuse, N. Y. DISTRIBUTORS Ives Jacobs, $60 S. Salina St., Syracuse, N.Y. | New York City: Ives Jacobs, 4 Barclay Street New England States: Campbell Meter ‘Corp., 715 Beacon Street, Bostea, Middle West: E. C, Harter, Elkhart indian Pacific Coast: Barker Tire Co., 2256 Bresdesy. Oakland, Cal. Foreign Stamps — Mexico War Issues, Venezuela, Salvador and lodia 4158. Genut Service, Guatemala, Cbs Only finest per cent. Agent Bay Stamps. FE Husman ‘stamp Con. Devt. 12 8 Loulm, Mos “Individuality in your footwear is the secret of your effectiveness. We make your shoes to your order just as a Tailor makes ‘our gown—to suit your taste. Any style—any Materials—any Colors, to match any costume. Write for booklet of models and self-measurement instructions. “Jeanette Sandal” made to order Ideal Patent KID or can be made in other materials, E. HAYES, Inc. Mater of Latin’ Pine Footwear 582 FIFTH AVE., N.Y. Bat, 1878 (Bet, 47th aed 48ib) Byer: | Try This INCE character analysis is fast be- coming a necessary factor in sales- manship, the following practical sugges- tions are offered as a guide to the man selling an automobile. The first thing to be done to your pros- pective buyer is to determine the general shape of his head. Steal silently upon him, remove his hat, if any, and with a tape measure satisfy yourself as to the exact dimensions. If his head seems widest at the top, tell him the car is good- looking; if widest at the lower part, say it looks good. If your buyer is a blond, speak to him in a business way. Inquire into his bank lalance, or ask him confidentially whether or not his home is mortgaged. Any ques- tion of this sort will convince him. To get the favorable attention of a brunet, be sentimental. After pressing a rose in his hand, ask him to picture him- self changing a tire some summer night on a road which lies along the ocean beach while a full moon shines overhead. If your man is wide-headed, do not try to force the sale. Merely suggest in a diplomatic way that there is no objection to his purchasing the car. If, on the con- trary, he is narrow-headed, he can be pushed into buying. Tell him he either buys the car at your price or you leave immediately, It is also of great importance to deter- mine the general outline of your buyer's profile. Hold a piece of paper against his head and draw around the features. If the results show you that he is convex, give him nothing but facts in your sales- talk. Tell him that several of your cus- tomers have sold their cars, second-hand, at twice their original value (for curi- osities), and that the speed records of the machine can’t be equalled (as jokes). In case the profile is concave, be theo- retical. Explain to him that, as far as you can see, the machine ought to get through at least one season. You might add that you know the mechanical con- struction of the car to be correct, having had the whole theory explained to you by a superior intellect, which, because of its owner's position in the collection depart- ment of the company, has become thor- oughly familiar with every detail, To a round-headed man you must speak in a reckless manner. Such a type has a gambling instinct. Convince him that the chances are ten to one he'll be killed be- fore he has driven a week. Dare him to buy the car. The fat man must be spoken to in terms of comfort. Point out to him that by opening the door of the car, he will be able to lie on the seat at full length with his feet extended, while he is being driven to work. During the sales-talk keep watch of Oh, this is the “Life”! For with al * “Scotch Mist” overcoat, who gives} a rap about the weather! \ Fine, rain or shine. Rainproofed cheviots woven i Scotland after our own formula, All-wool! No rubber! Sold exclusively by us and dealers handling the Rogers line in other cities. | +Registered Trademark Mail orders filled, ROGERS PEET COMPANY Broadway at 13th St. “Four Convenient Broadway Corners” at Warren NEW YORK CITY your buyer’s posture. Be sure that be stands straight, and do not allow him to keep his hands in his pockets. (This position may be prevented by placing your hands in his pockets.) If all these methods fail to make a sale, you may rest assured that the man has no money, and consequently is not worthy of your valuable time—is, in fact, 2 worthless character, drug: on receipt of 7Sc wt send postpaid sny' Money refunded # pleasing. jarvel After Celng Marvel MARVEL, eae Feort® Foarth: Avenue, Pittsburgh, Comfort Your Skin With CuticuraSoap and Fragrant Taleum Erode Guticars Lavoratorisa, Dept? maiden, comicbooks. XU