Life, 1920-11-04 · page 4 of 60
Life — November 4, 1920 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising content** for Life magazine subscriptions, not political satire. The main image shows a silhouetted couple—a man in formal wear holding a woman—posed romantically against a decorative circular background. The headline poses a rhetorical question: "What is she going to give him for Christmas?" The ad promotes a subscription offer: one dollar for three months of Life. It's pitched as an ideal Christmas gift to send friends, capitalizing on the holiday season. The text emphasizes Life's value as entertainment and suggests readers should compile a gift list now. The small cartoon character (appears to be a mascot) is generic—not identifiable as specific political satire. This is straightforward **commercial messaging** rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
7) Perey Aas FCP ae ik i E What is she going to give him for Christmas? UR own private contest for new sub- (Rates below, in scribers is now going on. It begins highly efficient And also of sending Lire to your good moncy enough. friends for a Christmas gift. the reprehensible but early this year, because (while we hope not) it may take you some little time to obey that impulse and realize the impor- tance of becoming a regular subscriber to Lire for the coming year. The girl in the picture knows her own mind. Do you? This contest we mention is shameless. Everybody gets a prize, for fifty-two weeks in the year, provided he sends in coupon.) Remember, the great Christmas double number (price 25 cents) is coming on De- cember 2nd. If you subscribe now, this number will be included in your yearly subscription. Possibly you have already arranged to send out a Christmas card to your friends. We have to think of these things ahead. Now is the moment for you to make out a list of those to whom you wish Lire sent as a Christmas gift. This is the first call. And now is the time. Special Offer Open only to new subscribers; no subscriptions renewed at this rate. LIFE, 17 West 31st Street, New York Enclosed find One Dollar (Canadian $1.20, Foreign $1.40). Send Lire for three months (twelve issues) to i One Year, $5.00. (Canadian, $5.80: Foreign, $6.60) comicbooks.com