Life, 1920-11-04 · page 39 of 60
Life — November 4, 1920 — page 39: what you’re looking at
What you’re looking at
This is a **full-page advertisement** for Packard automobiles, not satire or political commentary. It appears from *Life* magazine's advertising section (page 827). The ad features a sketch of an early automobile with passengers and spectators, illustrating Packard's marketing message: their cars offer superior performance and capability compared to competitors because they're built with "no compromise"—giving owners everything they can use rather than being stripped down to a cheap price point. Key claims made: Packards outperform higher-horsepower competitors, handle hills better, accelerate faster in traffic, and achieve excellent fuel efficiency. The "Twin Six" model is specifically highlighted as providing maximum utility without cost-cutting. This reflects early 20th-century luxury car marketing positioning Packard as the premium, no-compromise choice for affluent buyers—a common advertising strategy emphasizing quality over affordability during that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1, a Sater aR ly EZ ltl nae You never ll Qe wesS A AER te ive adc ae g know what a car can do until you get a Packarp FTER all, the chief dif- ference between the Packard and some other car is very easily stated. It is the difference between giving the owner everything he can make use of —or building down to the least he can ask of his car. If there were any compro- mise anywhere in the Packard Car; any attempt to builddown to a competitive price basis ; any feeling in the Packard Organization that the Amer- ican public can be influenced by pose or “side” or talk of “What they do in Europe” —the Packard could not be the practical car itis. There are a number of cars with high power ratings. Yet you see the Packard running all around them, It is the same way on the hills as on the level road; and the first car to shoot out of the traffic jam is a Packard. You will hunt far before you find a car of equal size that does its work on such a slight expenditure for gas and tires. The thing that sets the Packard apart is its forethought for all the use a man can make of his car. PACKARD MOTOR CAR COMPANY, Deéroit TWIN SIX is built to give the owner everything he can make use of -no compromise. : Re hal aw ae ivan q I $< <a: linoanatl ia pew (ama Ve ey Ml my Ve il Timm van wo oe 1a To a illo itera aie eae hl eemnital I iM v} ay eal Y NWN <a" Hiimant .. ” i i S EU a; Pima i S WY/ mia Ln paw Linn fh a (MUTT LTA NSS SS <> 2, oO —— eit Apa comicbooks.com