Life — October 21, 1920 — page 4: what you’re looking at

What you’re looking at

# Analysis This page is primarily a **subscription appeal disguised as editorial content**. The headline "Don't Read This Page Any More" uses reverse psychology—the editors ask readers to stop reading to avoid seeing advertising, then confess the real purpose: soliciting subscriptions. The top illustration shows a figure holding up a "LIFE" globe to a crowd, likely representing the magazine's aspirational mission to reach and inform the public. The lower cartoon depicts a small figure pointing to subscription information, emphasizing the call-to-action. The text acknowledges readers' likely skepticism about the magazine's motives, essentially admitting that Life occasionally uses manipulative tactics to secure subscriptions while claiming their actual editorial mission is noble and worthwhile. It's a self-aware pitch attempting humor and honesty as persuasion tactics.