Life, 1920-10-21 · page 38 of 44
Life — October 21, 1920 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising and commercial content**, not political satire. The main visual elements are ads for French perfume ("Fleurs d'Amour" by Roger & Gallet) and various products (optometry services, dental plates, cigars). The only satirical content is the small "Comparative Reductions" cartoon in the upper middle, which makes a social observation: men's clothes are advertised as 20% off, but women's clothes are actually 45% off. The accompanying text defines wit as "a bitter enemy and a firm friend"—the bitter enemy points out your faults privately; the firm friend tells everyone else publicly. This is gentle social humor, not political satire, joking about gendered shopping practices and how gossip spreads. The rest of the page consists of period advertisements for personal grooming and health products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- From the lovely perfume-laden gardens of old France comes Swans OF Love | Suchet, Sale. Cau de Doilette. | Brihantine Savon, Poudre, | ROGER & GALLET 25 WEST $2"2 STREET NEW YORK A denerous Creators sampte will y of Rare be sent you Perfumes on receipt of We, Comparative Reductions “Men's clothes twenty per cent. off.” (Advertisement.) Women's clothes about. forty-five per cent. off. (Result of observation.) 2 needs a bitter enemy and The bitter enemy to tell him his faults, and the firm friend to tell everybody else. There! Now you can see the artists Signature, saves sight today for sight tomor- row. Optometry is the science of fitting glasses to weakened or strained eyes. If you have not had your eyes ex. | amined lately it will pay you to do | so now. If you do not know an Optometris in your locality write this office and we willtell you the names of several, Also request of us the little Conser- vation of Sight booklet. It’s gratis. The emblem of Su perror Opucal Service. Look for « where you obtain your glasses, Associated Optometrists of America, Inc. Home Office, 209: E. Broad St. Richmond, Virginia Dental Plates Won’t Drop when sprinkled with Dr. Wernet’s Powder. If your false teeth drop, consult your dentist. Dr. Wernet’s owder keeps dental plates tightly in place. Banishes the embarrassment of a dental plate that drops when you eat, laugh, talk or sneeze. Mildly antiseptic. pleasant tasting, sweetens the breath. Sold by drug and de partment stores. Wernet Dental Mfg. Co., 114 Beekman Street, New York City. 30c, 60c and $1.00 DR. WERNET’S Powder for False Teeth OF BRAINS IGARS “MADE AT KEY WEST— FOR _g MEN comicbooks. ii W. Electi