Life, 1920-10-21 · page 2 of 44
Life — October 21, 1920 — page 2: what you’re looking at
What you’re looking at
This is primarily **advertising copy, not political satire**. It commemorates Michelin's 1895 invention of the pneumatic automobile tire. The famous **Michelin Man** (a rotund character made of tire treads) is the brand mascot, shown here in his characteristic puffy, segmented form holding a tire. He towers over early automobiles below, emphasizing the tire's importance to motoring. The text claims Michelin tires offer "durability and freedom from skidding" after "twenty-five years" of proven performance. This is a straightforward product advertisement emphasizing reliability through longevity and innovation. The Michelin Man became iconic American advertising imagery, but this page represents commercial promotion rather than political commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fatered as Throughout the twenty-five years that have elapsed Hence when Michelin says that the sturdy, over-size since Michelin introduced the world’s first pneumatic Michelin Universal Cord establishes a new standard for automobile tire in 1895, Michelin’s claims for its prod- supreme durability and freedom from skidding, you may ucts have always been marked for their conservatism. accept thestatement withfullconfidence as to its accuracy. MICHELIN TIRE COMPANY, MILLTOWN, NEW JERSEY Other factories: Clermont-Ferrand, France; London, England; Turin, Italy— Dealers in all parts of the world. POTS aal ee be comicbooks.c¢oml