Life, 1920-10-07 · page 8 of 56
Life — October 7, 1920 — page 8: what you’re looking at
What you’re looking at
This page is primarily **advertising and entertainment content** rather than political satire. The main feature is a **La Creole hair product advertisement** showing two men using hair tonic and shampoo, emphasizing that "right care means good-looking hair." The copy appeals to both vanity and medical credibility, mentioning endorsement by the American Medical Association. Below is a brief dramatic scene titled **"Mortgaging the Future"** about two young tennis players discussing sportsmanship and competition in 1940s social terms. On the right is a **Danderine hair tonic advertisement** promising to stop hair loss. The satirical element is minimal—these are straightforward product advertisements using period-appropriate marketing appeals (medical authority, social status, athletic pursuits) typical of 1920s-30s magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Right care means good-looking hair Men and women both should have it Authorities agree that regular wisely directed care is the secret of good-looking hair. They agree on the use of “La Creole” Hair Tonic. Its important ingredient, “Euresol,” is recognized by the Council of the American Medical Association for the treatment of dandruff and other scalp affections. No other hair tonic possesses such distinguished approval. Apply “La Creole” two of three times a week, rubbing it into the scalp with a rotary motion of the finger tips Scalp circulation is stimulated: hair roots supplied with needed nourishment, and a beautiful, vigor- ous growth of hair results La Creole Hair Tonic, 75¢, Shampoo regularly also “La Creole” Liquid Shampoo brings a combi- nation of delightful, stimulating, cleansing qualities never before attained in a shampoo Its formula, based on mentholized cocoanut oil, is a new achievernent. « Ik keeps glands and’ pores of scalp glowing with clean health and vigor for’ proper functioning, and makes hair look its bes. Afier shampooing always apply “La Creole” Hair Tonic. “LA CREOLE" HAIR DRESSING is 0 treatment for the gradual restoration of the nateral dark color of hair that has grown gray, gray streaked, or faded. It mast not be confused with dyes. Refinement approves its La Creole Liquid Shampoo, 50c. La Creole Hair Dressing $1.00 At drug stores and toilet counters. I your dealer can’t supply you, write us direct. FOR _» MEN OF BRAINS IGARS -MADE AT KEY WEsT— “Polo? Football? Badminton? Lawn bowls?" Gerorce: Dash it all, Albert! 1 told you I've never gone in for sports “Well, you must do somethin’ for recreation—" “ Chess.” “Chess! My eye! Ex-cuse, me— Not enough actiot Grorce (dubiously) : about bridge? Aunert: Oh, that’s all right. it is. Three rubbers out of five? Well, then, what Bridge I'll tele- phone the umpire. (//e rushes out.) A Voice (off stag tlemen, owing to a slight ind the part of the infant sons, the lawn. tennis match has been altered. A ¢ table will be placed in the center of tennis lawn, and thereon, preserving the ¢ ancient spirit of keen sf ip, will the sturdy sons of th fathers (Cheers) battle—for the three rubbers of five at double-dummy auction. (Albert re-enters.) eoRGE: Good! It’s settled — what! NM we cut for deal? Atnert: Oh, let's be sportish. We'll flip for it. (He flips a coin.) Heads! Grorce: Tails it is. Have at you, old thrush, Aupert: May the best man win. (T to the lists, arm rm.) Cu Henry W am Hanema We will see that you are supplied. LA CREOLE LABORATORIES Memphis, Tenn. “DANDERINE’ Stops Hair Coming Out—Wonderti] SLIDELL a TONS, Mortgaging the Future A Visionary, to Say Nothing of Prophetic, Drama The infant sons of two well-known lawn-tennis players have already been booked for a tennis match in 1940. —Answers. NE: The locker room of a@ lawn- tennis club, Tim 1940. Enter George and Albert, the two “infant sons,” in tennis flannels, * Well, Albert, old hippopota- mus, here’s a rum go. I don’t know a thing about sports. You know jolly well I've been boning away at classics. If all Georce: the silly row were about an Alexandrian casura, . Axsert: And /’ve concentrated on golf. I say, this is a rum go. Here we are, due to carry on the glorious what-not of our silly sires. We'll have to offer a substi- tute. Hang the game—it’s the spirit of competition that counts—what? Georce: Right-o. The sport's the thing. What shall it be? Atnert (cagerly): You golf, don't you? Don't know a bunker from a spoon.” “ Cricket?” “Not a crick.” Stimulating Tonic A few cents buys a bottle of After an application of “Danderine” find a fallen hair or any dandruff, besides ev hair shows new life, vigor, brightness, more ¢ and thickness—Any drug ‘store.