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Life, 1920-10-07 · page 44 of 56

Life — October 7, 1920 — page 44: what you’re looking at

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Life — October 7, 1920 — page 44: Life, 1920-10-07

What you’re looking at

This Life magazine page (644) contains primarily **advertising content**, not political satire. The main feature is a Woodbury's Facial Soap advertisement occupying most of the page. ## The Advertisement's Social Context The ad promotes skincare with language reflecting 1920s anxieties about appearance and social acceptance. It emphasizes that complexion "tells a story" about personality and hygiene—reflecting period concerns about looking respectable in social situations. The detailed treatment instructions (hot cloths, rough washcloths, ice rubs) represent the era's skincare practices. ## Secondary Content The page includes: - A "Phrase Book for Flappers" (continuing from page 634), offering slang expressions for young women of the Jazz Age - A small cartoon labeled "When Greek Meets Greek" (unclear without full image context) - Advertisements for Masonic books and Pope's Diapepsin (a digestive aid) The page reflects **1920s consumer culture** and the emerging "flapper" social phenomenon, with advertising designed to appeal to modern, appearance-conscious young people.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

our Complexion P tells a story to the World OTHING so quickly creates an N impression of your personali- ty, as your skin. Don’t let it tell of neglect or unhygienic habits. Begin today to give it the kind of treatment that will keep it smooth and clear. Perhaps you feel at a disadvantage in meeting people because your skin is marred by disfiguring blackheads. You can keep your skin free from this trouble by using every night the fol- lowing treatment: Apply hot cloths to the face until the skin is reddened. Then with a rough washcloth, work up a heavy lather of Woodbury’s Facial Soap and rub it into the pores thoroughly — always with an upward and outward motion. Rinse with clear hot water, then with cold—the colder the better. If pos- sible, rub your face for thirty seconds with a lanp of ice. Dry carefully. To ‘remove the blackheads already formed, substitute a flesh brush for the washcloth in the treatment given above. Then protect the fingers with a handkerchief and press out the blackheads. Woodbury’s Facial Soap is on sale at all drug stores and toilet goods coun- WIEN GREEK MEETS GREEK ters in the United States and Canada. The booklet of famous Woodbury treatments is wrapped around ‘each cake. Get a cake today—begin using it tonight. A 25-cent cake lasts for a month or six weeks. “Your treatment for one week’’ A beautiful little set of the Woodbury skin preparations sent to you for 25 cents Send 25 cents for this dainty minia- ture set of Woodbury’s skin prepara- tions, containing your complete Wood- bury treatment for one week. You will find, first the little booklet, “A Skin You Love To Touch,” telling you the special treatment your skin needs ; then a trial size cake of Wood- bury’s Facial Soap—enough for seven nights of any treatment ; a sample tube of the new Woodbury Facial Cream; and samples of Woodbury’s Cold Cream and Facial Powder, with direc- tions telling you just how they should be used. Write today for this special new Woodbury outfit. Address The Andrew Jergens Co., 1010 Spring Grove Ave., Cincinnati, Ohio. If you live in Canada, address The Andrew Jergens Co., Limited, to10 Sherbrooke Street, Perth, Ontario. Send for a Complete Catalogu, MASONIC BOOk Jewelry and Good REDDING & CO. Publishers and Manutactareny Dept. L, __200 Fifth Avenue, New, A Phrase Book for Flappers (Continued from page 634) house. The boys, especially if they are college undergraduates, will he duly im- pressed by your show of spirit, and you will doubtless receive no less than seven teen invitations to attend the “proms” and “hops” next winter. “You'd be surprised.” —Perhaps the most versatile expression of all. able at all times—it may be thrown the breach whenever your side of repartee duel begins to show signs of weakening. Should be accompanied by the same optical calisthenics that you em- < ployed on “ You don’t know the half of : it, dearie,” together with the faintest s gestion of a shimmy motion with shoulders. “You win the brown derby.” —Available for use when some rival young person gets off a witty remark and detracts popu- lar attention from you. If you accom: pany it with just the right undernote of scorn, you will throw her into complete confusion and you will once more be the center of interest. For the words “brows derby” you may substitute “ barbed-wire shoe laces” or “ fleece-lined cuff as the occasion demands. Either are equally original. “Tf you kn what I mean.”—Whes- V ever in doubt as to the intelligibility of J SP some statement that you have made, just tack on the foregoing phrase and therey | T avoid the embarrassment of having toa- | of plain yourself. Your listener will fed that it is his fault if he does not know | T what you mean. Accompany the remark with a knowing look. Sherwood, “YOUR son goes to Yale, does he not?” “Well, he’s enrolled at Yale, but he goes to New York.” DIAPEPSIN AIDS DIGESTION Boer Large 60c Case—Drugstores comicbooks.comml