Life, 1920-10-07 · page 3 of 56
Life — October 7, 1920 — page 3: what you’re looking at
What you’re looking at
This is primarily **advertising content, not satire or political commentary**. The page features a Mercer automobile advertisement from Mercer Motors Company (operated by Hare's Motors, Inc.). The image depicts a romantic pastoral scene: a convertible Mercer automobile positioned beneath trees near a lake/waterside, with mountains in the background. The advertisement's text emphasizes the car's **high resale value** and low depreciation costs compared to competitors—positioning ownership as economically sound. The appeal is lifestyle-oriented: the scenic setting suggests leisure, adventure, and romantic getaways. The tagline "We shall keep faith" promises reliability and value retention to potential buyers. This represents typical 1920s-era automotive marketing, using aspirational imagery rather than humor or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HARVEST of satisfaction inevitably comes to the MERCER owner when he learns by actual experience the resale value of his car. Quality tells in the used car market. True worth is reflected in the second-hand price. Your used car stands firmly—or infirmly—on its merits. The resale value of the MERCER is and has always been high— and its depreciation cost per passenger mile correspondingly low. And as pAERCER aera depreciation cost is normally the biggest factor of total cost in the New York City motorist’s operating bill the MERCER assures its owner of one impor- tant element of economy before it turns a wheel. Operated by ‘i oe ; HARE'S MOTORS, Ixc. The Hare’s Motors standard of construction insures the economies that , show when the wheels begin to turn and the net result to the MERCER Wer shall + keep + faith owner is highest grade transportation at a minimum of expense. » comicbooks.com