Life — October 7, 1920 — page 3: what you’re looking at

What you’re looking at

# Analysis This is primarily **advertising content, not satire or political commentary**. The page features a Mercer automobile advertisement from Mercer Motors Company (operated by Hare's Motors, Inc.). The image depicts a romantic pastoral scene: a convertible Mercer automobile positioned beneath trees near a lake/waterside, with mountains in the background. The advertisement's text emphasizes the car's **high resale value** and low depreciation costs compared to competitors—positioning ownership as economically sound. The appeal is lifestyle-oriented: the scenic setting suggests leisure, adventure, and romantic getaways. The tagline "We shall keep faith" promises reliability and value retention to potential buyers. This represents typical 1920s-era automotive marketing, using aspirational imagery rather than humor or satire.