Life, 1920-09-23 · page 4 of 40
Life — September 23, 1920 — page 4: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement and contributor showcase** rather than satirical content. The page explains LIFE magazine's value proposition through a hypothetical scenario: if readers locked 100 brilliant people in a room, only about 75% of their conversation would be "bright." LIFE claims to curate only the brightest ideas from its contributors and present them to readers. The cartoon illustration simply depicts a cheerful figure at a desk, humorously representing the editorial process. Below this concept, LIFE lists its regular **writers and artists** alphabetically—essentially a masthead promoting the magazine's creative talent to potential subscribers. The "Special Offer" invites new subscriptions at $1.00 for three months. This is promotional content, not political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Who’s Who in LIFE The best thing that your best friend says may be the best thing you have heard. But you may have to wait for it while he is saying a lot of other things not so good. The best things that are done by Lire’s contributors are the best things they do. If you were shut up in a room with, say, one hundred of the brightest people you could gather, you would expect that about three-fourths of the time they would not say as bright things as they would one-fourth of the time. But if these superlatively bright people, each with an established reputation, should consult first with somebody who, with their consent, selected only the very brightest things they did, and spread them before you, how much would you pay for this service weekly? Would you pay fifteen cents? One Year, $5.00. list of some of LiF Would you pay one dollar for twelve installments? Would you pay five dollars a year? That is the servic order. WRITERS Wm. Hervey Allen, Jr. Charlotte Becker Robert C. Benchley Berton Braley Mabel H. Collyer James L. Ford Joseph Andrew Galahad Jeannette Phillips Gibbs Arthur Guiterman Wm. Henry Hanneman Wallace Irwin Richard Le Gallienne E. V. Lucas Don Marquis Edward S. Martin Thomas L. Masson Christopher D. Morley Agnes Repplier Kenneth L. Roberts Clinton Scollard Robert S. Sherwood Carolyn Wells Special Offer Enclosed find One Dollar (Canadian $1.20, Foreign $1.40) Send Lire for three months (twelve issues) to Open only to new subscribers; no subscriptions renewed at this rate. LIFE, 17 West 31st Street, New York. (Canadian, $5.80; Foreign, 56.60) that Lire gives you. ARTISTS [. Marcus Wallace Morgan Herbert Paus Edward Penfield C. F. Peters C. Coles Phillips Ethel Plummer Louis Raemackers Will Rannells Gardner Rea Norman Rockwell J. R. Shaver Calvert Smith C. Clyde Squires Paul Stahr W. K. Starrett F. Strothmann R. S, Sullivant Rodney Thomson W. H. C. T. Anderson W. Benda Reginald B. Birch Chas. Broughton Harrison Cady J. Conacher F. G. Cooper Raymond Crosby H. G. Dart R. L. Dickey C. B. Falls Anton O. Fischer Charles Forbell R. B. Fuller Charles Dana Gibson Paul Goold Oliver Herford E. B. Hoover G. B. Inwood Rea Irvin B. Cory Kilvert Angus P. MacDonall And here is an incomplete e's regular contributors—arranged in alphabetical Tay T. Webster Gluyas Williams H. Walker comicbooks Eom