Life, 1920-09-23 · page 29 of 40
Life — September 23, 1920 — page 29: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not political satire. It promotes O.C. Hansen Manufacturing Company's gloves from Milwaukee, Wisconsin. The illustration at top left depicts two well-dressed men in early 20th-century attire (suits, hats) examining gloves, establishing the product's association with gentlemanly sophistication. The ad emphasizes that quality gloves are "essential" to proper dress for "the well-dressed man of to-day"—positioning them as a necessity rather than luxury. The page displays specific glove styles: No. 937 (soft cuff gauntlet for motorists), No. 1383 (button gauntlet), and No. 1352 (slip-on). The marketing strategy targets different activities (motoring, driving, work), suggesting Hansen's competitive advantage through "special, personalized service in the glove field." This reflects early 1900s consumer culture emphasizing correct social presentation through quality accessories.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Spare SLIDES PESOS SESS OS Oo Lee No. 937 Hansen Soft Cuff Gauniler, Exceedingly popular with motorists, Black, Cape and Horsehide leathers. Ask to see Nos 1058, 937 and 926 unlined ; No. 1043 lined, crerrereereerrrr rrr rye TE rer rere errr EE Essential To the well-dressed man of to-day the right glove is an essential, rather than an accessory. Not a detail but a necessity of correct apparel. This is largely due to the efforts of Hansen builders, who occupy a place of authority because of special, personalized service in the glove field. For semi-dress let your choice be this Hansen shown on the figure. It is conservative with a touch of No 1383 smartness; serviceable and absolutely correct. Hansen Button Gauntlet. Buttons Write us for the Hansen Book of Gloves—for motoring, driv- ey ache ing, work, etc. Select your favorites, then see your dealer. wrist length, per- fect freedom and O. C. HANSEN MANUFACTURING CO. comfort 519A Wright Street Milwaukee, Wisconsin comicbooks.com