Life — September 16, 1920 — page 43: what you’re looking at

What you’re looking at

This is a **Cole Motor Car Company advertisement**, not a political cartoon or satire. The page appears in Life magazine's advertising section. The ad promotes the "Cole Aero-Eight" automobile, a sportwear model shown in side profile. The tagline—"There's a touch of tomorrow in all Cole does today"—markets the vehicle as forward-thinking and innovative. The phrase "Authoritative Styles—Increased Efficiency" and "A Determining Influence Among Motor Cars" emphasize the car's design and performance leadership. Cole Motor Car Company was based in Indianapolis and positioned itself as a creator of "Advanced Motor Cars." This represents typical early-20th-century automotive advertising rhetoric, appealing to consumers' desires for modern, efficient vehicles. No satire or political commentary is present; this is straightforward product marketing.