Life, 1920-09-16 · page 31 of 44
Life — September 16, 1920 — page 31: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward automobile advertisement from *Life* magazine's early 20th-century period. The ad promotes the Chandler Six motor car, manufactured in Cleveland, Ohio. The large photograph shows a well-dressed group of people in and around an open-air touring car, emphasizing the vehicle's appeal to affluent consumers. The advertisement's central claim is that 80,000 owners have chosen Chandler cars for their superior motor and construction quality, not merely low price. It lists six body styles ranging from $1,995 to $3,495—substantial sums for the era, positioning Chandler as a premium vehicle. The ad's tone suggests the automotive market was competitive, requiring manufacturers to emphasize reliability and craftsmanship to justify pricing. The extensive dealer network ("more than a thousand towns and cities") indicates Chandler's national distribution ambitions during the early automobile era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
* LIF EB, Famous For Its Marvelous Motor The Chandler Dispatch Car ge 80,000 Choose The Chandler Six For Its Known Superiority HE thousands who are buying Chandler cars every month do not choose the Chandler just because of the fairness of its price. They choose it for its real worth. They choose it because they know what a good car it is. More than eighty thousand owners have expressed their preference for the Chandler because of its marvelous motor, the one motor that for seven years has been constantly refined and developed to a state of approximate perfection. They have shown preference for the sturdiness and stability of its entire chassis, and for the comfort and beauty of its bodies. The Chandler today leads distinctly because of its known superiority. The Most Fairly Priced Fine Car SIX SPLENDID BODY TYPES Seven-Passenger Touring Car, $1995 Four-Passenger Roadster, $1995 Four-Passenger Dispatch Car, $2075 Four-Passenger Coupe, $2995 (AU prices J. 0. b Cleveland, Ohic) Seven-Passenger Sedan, $3095 Limousine, $3495 There are Chandler dealers in more than a thousand towns and cities THE CHANDLER MOTOR CAR COMPANY, CLEVELAND, OHIO Export Department: No. 5 Columbus Circle, New York Cable Address: “CHANMOTOR™ comicbooks.com