Life — September 9, 1920 — page 7: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising content** interspersed with minor editorial material. The main advertisement promotes **Fatima cigarettes**, featuring an illustrated figure in Turkish dress holding a cigarette and coffee cup at "Delmonico's" restaurant in New York. The ad emphasizes that Fatima has outsold other cigarettes there "for two generations." A secondary ad promotes **Mary Goldman's Scientific Hair Color Restorer** for gray hair, with a testimonial format typical of patent medicine advertising. The small "Questions for Lawyers" section and "Echo Does Not Answer" are filler content. The page reflects **early 20th-century advertising conventions**: orientalist imagery associating cigarettes with exotic sophistication, and pseudoscientific hair-treatment marketing—both now recognized as culturally problematic.