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Life, 1920-09-09 · page 7 of 44

Life — September 9, 1920 — page 7: what you’re looking at

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Life — September 9, 1920 — page 7: Life, 1920-09-09

What you’re looking at

This page is primarily **advertising content** interspersed with minor editorial material. The main advertisement promotes **Fatima cigarettes**, featuring an illustrated figure in Turkish dress holding a cigarette and coffee cup at "Delmonico's" restaurant in New York. The ad emphasizes that Fatima has outsold other cigarettes there "for two generations." A secondary ad promotes **Mary Goldman's Scientific Hair Color Restorer** for gray hair, with a testimonial format typical of patent medicine advertising. The small "Questions for Lawyers" section and "Echo Does Not Answer" are filler content. The page reflects **early 20th-century advertising conventions**: orientalist imagery associating cigarettes with exotic sophistication, and pseudoscientific hair-treatment marketing—both now recognized as culturally problematic.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

has ntieth vorce yagh? make clean d de R two hours the psycho-analyst had heen working with his subject. #{ think we have everything adjuste dat you?” he chattily concluded. BI believe so,” responded his encour- aged patient. “I fecl much better.” He qe to go. The scientist began some farewell advice. *You see now how comparatively sim- pe it all is. All you need do is destroy corrosive suede-glove complex. For dest two months have nothing what- ger to do with anyone wearing suede nes. In fact, I should advise you to ppto the tropics for such a period, if you a possibly manage it. Watch out for that cocoanut-pie in- tition, too. Eat cocoanut pie whenever posible. Forget all about the spasm you fad while watching the movie comedy the dher night. If you eat so much that you lefome ill, so much the better. The ation of a physical distaste for panut pic, born of eating too much, lessen the purely subconscious aver- Just one more point. There are two of removing that tea-table depres- which we now know was due to the that your aunt threw a teapot at ur uncle when you were a baby. Either tice at pitching quoits for a while, as you yourself suggested, try living art from your wife for the time being. Now that we've penetrated to the cause, the remedy is automatic. Just give y ew vision a chance to adjust itself, anc Science Has Discovered How to End Gray Hair Tor years science > has sought a way of tutoring gray hal to tts natural color. that way ts. bon) ‘ Qary Goldnary Scientific Hair Color Restorer Make This Test Send in the coupon. Mark on it the exact gelor of your hi it will bring you a free trial bottle of th: Morer 01 Is remarkable hair color re- and our special comb. 4 Mon a lock of your hair. i. And how it differs from oid. Vea Send in the coupon now. MARY T. GOLDMAN 1923 Goldman Bldg., St. Paul, Minn. fmftations—Sold by Drvggiste Brervehere = sanne T.Gekiman, 192) Gottman Bids. St. Pest, . .. and at Delmonico’s cA fact: At Delmonico’s on Fifth Avenue— today, as for two generations past, the st famous a Fone of the most fashionable of New York restaurants —the sales of Fatima exceed those of any other cigarette. Kiggertaltysrs Iibasee FATIMA A Sensible Cigarette everything will be all right. Remember, all one needs ever do is get down to the rock bottom of understanding. Connes toi. Drop me a line in a month or so. Good afternoon.” The patient went his way rejoicing. The scientist went home, and in the course of dinner shot his grandmother. How many words can be made from the letters which spell “World's Fair"? Such is the game played by writers of crude and hopelessly ordinary detective Stories. New York Evening Post. New York “Just enough Turkish” Such facts as this show plainly that as against the too much Turkish” of straight Turkish cigarettes, and the “too little” of in- ferior blends, discriminat- ing emokers certainly prefer, for its good taste and smoothness, the ex- clusive "just enough Turkish” blend of Fatima. Questions for Lawyers N damage be recovered from chew- ing-gum makers for injury done to carpets, rugs ‘and feelings from gum brought into the house on soles or heels of shoes? Would insurance, companies issue policies? Would smell of gum, disclosing flavor, be accepted as identifying maker? Echo Does Not Answer Makes Piano Lessons Easy.—Headlinc Ox whom?—Kansas City Times comicbooks.com