Life — September 9, 1920 — page 35: what you’re looking at

What you’re looking at

This is primarily an **automobile advertisement**, not political satire. It's a Studebaker car ad promoting the "Special-Six" model. The ad emphasizes the car's practical virtues—power, speed, fuel economy, and handling—appealing to middle-class buyers seeking reliable five-passenger transportation. The scenic photograph shows the car in an idealized pastoral setting with people enjoying leisure, a common advertising trope suggesting the freedom and pleasure automobile ownership provides. The text lists three Studebaker models with prices (Light-Six, Special-Six, Big-Six), with notation "F.O.B." (Free on Board) indicating shipping terms from South Bend, Indiana, where Studebaker was headquartered. The tagline "This is a Studebaker Year" suggests confidence in the brand's market position during what appears to be the 1920s automotive boom. There is no political commentary or satire visible—this is straightforward consumer marketing from Life's advertising section.