Life, 1920-09-09 · page 3 of 44
Life — September 9, 1920 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not political satire. It promotes the Templar automobile, described as "The Superfine Small Car" and "The Pioneer Builder of Quality Small Cars." The ad emphasizes the car's appeal to owners through its beauty, smooth ride, and durability. It includes performance records (New York to Chicago in 28 hours, etc.) and pricing information for various models ($2,885-$3,785). The illustration shows a side-profile technical drawing of an open-air touring car with wire wheels and a convertible top, typical of 1920s automotive design. There is no political cartoon or satire present. This is straightforward commercial advertising from *Life* magazine's revenue-generating content, targeting middle-class consumers interested in recreational automobiles.