Life, 1920-09-02 · page 47 of 52
Life — September 2, 1920 — page 47: what you’re looking at
What you’re looking at
This page contains two distinct elements: a humorous short story and a Pepsodent toothpaste advertisement. **The Story ("First in His Class"):** This is satirical commentary on American values and education. A school principal celebrates students' achievements, but each "prize pupil" describes an ability to *avoid* or *ignore* unpleasant situations: a man who ignores family golf-talk, a man who hid while fixing a car, a man who read political platforms without complaint. The final speaker—who receives the blue-ribbon garland—boasts of his ability to *close his eyes during unwanted movie scenes*. The satire mocks the erosion of genuine accomplishment, suggesting American society celebrates the ability to mentally escape rather than engage meaningfully with life's obligations. **The Advertisement:** Pepsodent pitches "film combatant" toothpaste using pseudo-scientific language about tooth film, tartar, and decay. It's typical period advertising rhetoric claiming unique efficacy and employing dental authority appeals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
First in His Class HE school of concentration had just concluded its examinations for the Ji-year, and the principal rose with a gay smile upon his face. “| feel that I must congratulate all of 2 upon the work you have done this ester,” he said. “And as an evidence the progress we are making, I am go- gto call upon a few of our prize pupils tell us some of the feats they have ac- lished, all of which, I may say in ance, have been duly attested.” A short, stout gentleman, with a some- hat careworn expression, now arose. *] ama married man who never takes y exercise himself,” he said, “and am 1 the head of a family of four grown dren and one wife, all of whom play of, After they have been chasing round the links all day, I can now sit at dinner table for one hour while they tter on about what they have done, and doesn’t interrupt my train of thought.” A murmur of applause greeted this modest statement, and a youngish-look+ »g man, his brows firmly knit, got up. *Iam the owner of a second-hand mo- car,” he said, “which I purchased ma man who was once my friend. other day my car broke down in vet of a public school—it was during hs 1 was able to fix it without being frare that anybody was looking at me.” More applause. The second speaker s succeeded by an ascetic individual wth an enormous pair of spectacles. “This may seem incredible to you, but | fis true,” he said, “as our good principal pows. I have actually read through both Republican and Democratic platforms }JPthout missing a single word.” Loud hurrahs greeted this simple dec- |fPrtion, and a motion was made by a mall group of enthusiasts to carry the 9 out on their shoulders, “One moment, friends,” said the princi- i “the best is yet to come.” In an- ipation of the next speaker, he pro- da garland of flowers, tied with a ight blue ribbon. And the audience {fered forward as one man, as a middle- ‘d gentleman came forward. “Fellow pupils,” he said, “I must preface the account of the extraordinary powers I have developed by a brief ex- ation. I see before me an audience f cultivated and intelligent people who, 8 spite of this fact, I have no doubt casionally—as I do—attend the movies. $ you are aware, one of the chief diffi- ulties about the movies is that there is ‘ways one film in them which you don't ant to see—which you would give al- ost anything to get out of seeing. You fow that you will not look. When the wful thing comes on, you shut your eyes csolu:ely. But in a moment you begin See These Results Learn what clean teeth mean All statements approved by ligh dental authorities See the results of the new way of teeth clean- ing. They are quick and decisive. You willknow at once that they mean a lifetime of cleaner, safer teeth, Millions of people employ it. And the glisten- ing teeth seen everywhere show what it means. See what it means to you. A film combatant Most tooth troubles are now traced to film—to that viscous coat you feel. Film clings to teeth, enters crevices and stays. The ordinary tooth paste does not end film. So the film remains—much of it—and may doa ceaseless damage. Nearly all people suffer from it, more or less, It is the film-coat that discolors, not the teeth. Film is the basis of tartar. It holds food sub- stance which ferments and forms acid, It holds the acid in contact with the teeth to cause decay. Millions of germs breed in it. They, with tartar, are the chief cause of pyorrhea. So, despite the tooth brush, all these troubles have been con- stantly increasing. New methods now Dental science, after years of searching, has found new ways to fightfilm. All have been proved by many clinical tests. They are so efficient that leading dentists everywhere advise them, These methods are combined now in a denti- frice called Pepsodent. It has brought a new era in teeth cleaning. This is the tooth paste we urge you to try. Watch the new effects The use of Pepsodent at once reveals many new effects. One ingredient is pepsin. One multiplies the starch digestant in the saliva, to digest starch de- posits that cling. One multiplies the alkalinity of the saliva, to neutralize mouth acids, Two factors directly attack the film. One of them keeps the teeth so highly polished that film cannot easily cling. Pepsodent is the new-day tooth paste, comply- Pepsadéent The New-Day Dentifrice A scientific film combatant com- bined with twoother modern requisites. Now advised by leading dentists every- where and supplied by all druggists in large tube: ing with all modern requirements. It does what never before was done. You should learn its benefits at once. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. Watch the teeth whiten as the film-coat disappears. Every one in your family needs Pepsodent daily, and a week will prove this to you. Cutout the coupon now. 10-Day Tube Free THE PEPSODENT COMPANY, Dept. 790, 1104 S. Wabash Ave., Chicago, Ill. Mail 10-Day Tube of Pepsodent to Name.......+ Add r08S..... cc ccccscrecccccccccccccccccccecs Onty oxe tebe to a femily comicbooks.com