Life, 1920-09-02 · page 3 of 52
Life — September 2, 1920 — page 3: what you’re looking at
What you’re looking at
This is a **car advertisement**, not political satire. The page promotes the Columbia Six automobile from Columbia Motors Company (Detroit). The main illustration shows a stylishly dressed couple in a open-air motorcar, with the woman holding a decorative parasol. The accompanying text emphasizes global consumer confidence in the Columbia Six's reliability and performance—claiming the vehicle has earned trust "throughout the entire world" and maintained this reputation consistently. The smaller illustrations at bottom show the car in various international settings, reinforcing the marketing message of worldwide approval and quality. This reflects early 20th-century advertising strategy: positioning a consumer product as universally trusted and internationally validated to appeal to American buyers' aspirations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: a, THE CONFIDENCE OF ALL NATIONS The greatest joy of car ownership is to have absolute faith in one’s car—confidence in the performance of the car itself—pride in the realization that it is well thought of by others. It is only necessary to talk with a few friends—even owners of other cars—to begin to realize how universal is the confidence which people have in the Columbia Six. And if you travel you will find that this confidence has spread throughout the entire world, until today the Columbia is used and well liked even in remote corners of the earth where few American cars have penetrated Such universal confidence is not easily won. One weak part—even one “poor season” would have destroyed it Ik offers the most convincing proof of the thorough goodness of the Columbia Six and how consistently this goodness has been maintained throughout every day and hour of the Company's history. COLUMBIA MOTORS COMPANY : DETROIT, U.S. A. comicbooks.com