Life, 1920-08-26 · page 33 of 36
Life — August 26, 1920 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The headline's reference to "no matter who nominates them—we do the electing" is part of a commercial pitch, not commentary on elections. The ad promotes the "Addresserpress," a mechanical mailing-list system. Both the Republican and Democratic National Committees supposedly used it for campaign mailings during the 1920 presidential election—mentioned as proof of the machine's reliability. The satirical element is minimal: the ad *uses* the appearance of political importance (showing letters from both major party committees) to sell addressing equipment to businesses. It's clever marketing rather than political cartooning—implying that if national party committees trusted this system for critical mass-mailing needs, any business should too. The secondary ad promotes Elliott Address Cards, a simpler alternative system. This reflects how early-20th-century companies leveraged political credibility to market business technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Xx ade racter, yasa ete. S, but work s best ch in- point- | with er up mere Addresserpress ¥ Your stenographer can stencil Elfiott omen Casee ce type- ‘ : . 7 " ; writer. You don't have to buy an This New System of Mechanical Addressing Wins First Choice expensive embossing machine. « . - : wo Elliott Address Cards are made The fact that both Republican and Democratic National Committees are now using it for as big and of fibre. You can print ot write on exacting a proposition as the election of the next President of the United States is significant proof of TTT TES its many practical superiorities over former addressing machines. National Committees have to work can be acbdireied and classified in any way you like. a sseiste ” : Elliott Address Cards time, effort or money. Therefore they choose the Addresserpress. This“ livest” of Addressing Systems imac . the bulky scree is also used by the country’s most important mail-order concems, societies, department stores, financial pistes of former addressing ma- pasta tot and business houses generally —whose mailing lists must be kept “alive and going without Any Elliott Address Card wall @ hite! It makes simple, easy, inexpensive work of the most complex mailing problems. It will do print 10,000 addresses, the same for yours—whether your list be large or small, and no matter what your business is. This is the Elliott Address Card- Send let “* Mechanical Addr * “The Index Card which pero BX ae top Prints its Own Address” THE ELLIOTT COMPANY 149 Albany Street, Cambridge, Mass. The “ADDRESSERPRESS ” is used by such representative American concems as Sears, Roebuck & Co., Chicago, with 6,000,000 stencils—Swift & Co. have Addresserpress Systems in over 60 of their branch stores — General Electric Co.— Proctor & Gamble — Nordyke - Marmon Co.— Standard Oil Co., etc. fast. They must continually circularize millions ot people—hundreds of different lists — without waste of comicbooks.com