Life, 1920-08-19 · page 40 of 40
Life — August 19, 1920 — page 40: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. The page promotes Murad Turkish cigarettes using a framing device: large leaves form a window revealing a pastoral European landscape with a distant village and cultivated fields. The marketing message emphasizes **social status and taste**—smoking Murad supposedly signals refinement and "class." The ad claims Murad is superior because it's "100% Turkish of the purest and best varieties" and costs more than ordinary cigarettes, positioning it as aspirational for discerning men. The price of 20¢ and the S. Anargyros company name (the cigarette manufacturer) are visible on the package shown. For modern readers: this represents vintage tobacco marketing that openly associated cigarette smoking with masculinity, sophistication, and social standing—messaging that would be illegal today due to health regulations and advertising restrictions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nothing shows a man’s “class” more surely than the cigarette he smokes. MURAD marks the man of taste- the man who knows You never have to apologize for MURAD. ° You are proud of MURAD in any company, on any occasion. MURAD is not only Good, but it is Good Form. MURAD is 100% Turkish of the purest and best varie ties grown and necessarily costs more than “ordinary cigarettes. There is no other cigarette like MURAD. ‘Judge for Yourself comicbooks.Qonna