Life, 1920-08-12 · page 37 of 44
Life — August 12, 1920 — page 37: what you’re looking at
What you’re looking at
This is primarily a **car advertisement**, not political satire. The page promotes the Studebaker Series 20 Big-Six automobile, claiming it offers "quick getaway, pep, style, gasoline mileage, tire mileage, cost of upkeep and economical motoring satisfaction." The image shows an elegant touring car positioned below a luxurious residential scene with well-dressed people on a columned veranda, suggesting affluence and leisure. The advertisement emphasizes technical specifications (60-H.P. detachable-head motor, 126-inch wheelbase, Cord Tires) to appeal to buyers seeking quality and reliability. The left sidebar lists different Studebaker models with prices, ranging from the Light-Six to the Big-Six. This represents typical 1920s automobile marketing—associating cars with wealth, status, and leisure lifestyle rather than practical transportation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
i] 9 } q |] 3 LIGHT-SIX Touring Car. . 8198S Lendaw-Roadster . . 1850} Selon s F.0.B. South Bend SPECIAL-SIX - . «81878 ‘Passenger Roadster Coupe... . . 2850] Sedan . 2950 F.O. B, Detroit BIG-SIX Teunng Car... $2550 F.0.B. Detroit SERIES 20 BIG-SIX HE greatest touring car on the market—for quick getaway, pep, style, gasoline mileage, tire mileage, \e of upkeep and economical motoring satisfaction— everything one wants in a car. 60-H. P. detachable-head motor: 126-inch wheelbase, insur- ing ample room for seven adults. All Studebaker Cars are equipped with Cord Tires—another Studebaker precedent Ask the Studebaker Dealer wh Ture Mileage BIGSIX own comicbooks.com