Life, 1920-08-12 · page 35 of 44
Life — August 12, 1920 — page 35: what you’re looking at
What you’re looking at
This is a straightforward **product advertisement**, not political satire. It promotes Havoline Oil, manufactured by Indian Refining Company (New York), as essential motor oil for automobiles. The visual shows oil being poured from a large container into a pitcher, illustrating the product's use. Below are early automobiles representing the vehicles that would benefit from the oil. The advertisement's appeal is practical: Havoline Oil protects engines from heat and wear, keeps motors running smoothly, and reduces costs—thus extending a car's lifespan. The tagline "It makes a difference" emphasizes the product's superiority. This appears in *Life* magazine's advertising section, typical of early-to-mid 20th century automotive marketing that emphasized mechanical care and longevity during an era when regular oil changes were becoming standard maintenance practice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Health and Long Life for Your Automobile Neither heat nor wear will break up the protecting film of Havoline Oil. It keeps your motor running smoothly and at the least cost. It makes a difference in the lasting value of your car. Ask for your grade and in its sealed containers. INDIAN REFINING COMPANY Incorporated NEW YORK An independent company that produces and refines its own petroleum AVOLINE OIL REG. U.S. PAT. OFF. “It makes a difference”. comicbooks.com