Life, 1920-08-12 · page 2 of 44
Life — August 12, 1920 — page 2: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not political satire. It promotes "Whistle," a soft drink brand, using a beach-themed appeal popular in early 20th-century advertising. The ad features a stylized illustration of a woman in a swimming costume, appearing refreshed after a swim. The sales pitch emphasizes Whistle as an ideal post-beach beverage: "bottled sunshine" that's "great! And refreshing! And dee-licious!" The headline "The Best on the Beach!" and the colloquial language ("pucker up your lips") represent typical advertising rhetoric of the era, using leisure and lifestyle imagery to market consumer products. There is no political commentary or satire—this is straightforward product promotion aimed at beachgoers seeking refreshment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Best on the Beach! At the end of a perfect swim—‘“‘Whistle”. It’s great! And refreshing! And dee-licious! Something to be glad about? You said it! It’s bottled sunshine. Just drift to some nearby place where you can pucker up your lips and WHISTLE fag UB Pee 08. comicbooks.comik