Life, 1920-08-05 · page 46 of 48
Life — August 5, 1920 — page 46: what you’re looking at
What you’re looking at
This is primarily a **product advertisement** for Ward's Orange-Crush beverage, not political satire. The page uses a romantic scene set at what appears to be a social venue (possibly a sports event, given the striped backdrop and crowd) to market the drink. The ad's humor is gentle and lifestyle-focused: a well-dressed couple in 1920s attire enjoys Orange-Crush at a fountain counter, with the tagline "like oranges? drink ORANGE-CRUSH" emphasizing the drink's natural fruit origin. The accompanying text emphasizes purity and authenticity—that the beverage contains actual pressed fruit oils and natural citric acid, not imitations. This suggests contemporary consumer concerns about product quality and ingredient transparency were significant marketing angles. The offer of a free book, "The Story of Orange-Crush," reflects early twentieth-century advertising strategies using educational materials to build brand loyalty.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OU can always enjoy the rare deli- ciousness of Ward’s Orange-Crush and Ward's Lemon-Crush with entire confidence in their high quality and well-guarded purity. The charming flavors of these drinks are not imita- tions—but actual blends of the luscious oils pressed from the fresh fruit, purest sugar and citric acid—the natural acid found in all citrus fruits. at fountains or in bottles Prepared by Orange-Crusb Co., Chicago Laboratory, Los Angeles Send for free book, “The Story of Orange-Crush” —like oranges ? drink QRANGE-CRUSH comicbooks.comme