Life, 1920-08-05 · page 39 of 48
Life — August 5, 1920 — page 39: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content** — it's a straightforward **advertisement** for W. & J. Sloane, a high-end interior design and furniture company. The page promotes decorative fabrics for summer use, emphasizing their departure from "conventional, hackneyed" patterns. The company highlights that many designs are authentic 18th-century chintz replicas, while others are original and exclusive to them. The ad appeals to affluent customers by noting the fabrics' beautiful colorings and mentions that many patrons use them year-round despite initially viewing them as seasonal. The only notable detail for modern readers is the explicit claim of "restricted" (exclusive) designs—a marketing strategy emphasizing luxury and exclusivity. The page represents typical period advertising in *Life* magazine, which mixed satire with upscale product promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fae KRIS od Sa Sway DECORATIVE FABRICS With an All- Year-Round Usefulness and Appeal! SSITIESE are the fabrics you want for your Sum- | mer draperies and upholstery, because they get away completely from those conventional, hack- neyed anaemic oatterns that you are so tired of. In many instances, these fabrics are authentic and exact replicas of 18th Century chintzes, while others are original motifs created for and restricted to us. And the colorings are beautiful. Blues and purples and deep crimsons and golden yel- lows, luxuriant as tropical foliage, or trim as the ordered design of a botanical garden. Frankly, many of our patrons are using them for Sum- mer with a mental reservation that they will never take them down. Very reasonably priced W. & J. SLOANE Interior Decorators Floor Coverings and Fabrics Furniture Makers FIFTH AVENUE AND FORTY-SEVENTH STREET, NEW YORK Washington, D. C. San Francisco, Cal. comicbooks.com