Life, 1920-08-05 · page 37 of 48
Life — August 5, 1920 — page 37: what you’re looking at
What you’re looking at
This is a **advertisement for Irish linen**, not a political cartoon. The dramatic illustration labeled "Upstairs and Down" depicts an elegant interior (likely a mansion) with figures in formal dress, emphasizing linen's association with luxury and refinement. The ad's argument addresses post-WWI economic disruption: Russia, which supplied 90% of the world's cheap flax before 1915, had ceased production (due to the Russian Revolution and civil war). This created a linen shortage, making prices appear high. The Irish Linen Society argues that while True Irish Linen costs more, its superior quality, durability, and beauty justify the expense. The message: don't buy cheaper substitutes—invest in Irish linen's proven value. The page reflects early 1920s concerns about postwar supply chains and manufacturing realignment, particularly Ireland's economic opportunity as Russia withdrew from international trade.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
3 7 A ae - : (° "0 There is almost none of the cheaper grades of LINEN to be had —= ~<02, Before 1915 almost the entire supply of the coarser grades of flax came from Russia. None is coming today. As a flax producer Russia has practically ceased to exist. Before the war 90% of the world’s supply of the fibre came from this distressed country. Today, Ireland and the other places where the cultivation of flax for linen spinning pur- poses is carried on, cannot make up the deficit. And Ireland grows the better kinds What True Irish Linen there is to be bought is largely of the better qualities, judging by pre-war standards. j : | \ | So prices may seem high. K But after all, people who use and appreciate real linen, know that in spite of price, the durability, long wear, beauty and charm of UPSTAIRS aut Linen make its purchase a true and DOWN here is no substitute for rue Trish nen NK THE IRISH LINEN SOCIETY BELFAST IRELAND comicbooks.com