Life, 1920-08-05 · page 3 of 48
Life — August 5, 1920 — page 3: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. The page promotes Clicquot Club Ginger Ale from The Clicquot Club Company in Millis, Massachusetts. The ad uses whimsical imagery featuring what appears to be **cartoon mascots or characters** (possibly gnomes or elves) enjoying the beverage. The text emphasizes the product's quality ingredients: genuine Jamaica ginger, lemon and lime juices, cane sugar, and carbonated spring water. A scene depicts people boating or fishing, suggesting leisure and recreation—implying the ginger ale is suitable for outdoor activities and social occasions. The phrase "They All Like It" emphasizes universal appeal. This reflects early 20th-century advertising strategy: associating commercial products with leisure, nature, and conviviality rather than relying solely on factual product claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Wree-Ko GINGER ALE THEY ALL LIKE IT IS the canny yachtsman who keeps a nip of Clicquot stowed aft—also a mighty popular one. A bottle off the ice has a sparkle like the sea; you don’t need to be thirsty to want it. Clicquot is made of genuine, high- grade Jamaica ginger, pure juices of lemons and limes, ‘clear: caine: ‘sugars’ sind. /crystaliclear spring Water, highly carbonated. Buy it by the case from your grocer or drug gist, and always keep a few bottles on ice. THE CLICQUOT CLUB COMPANY Millis, Mass., U.S. A. art Choo | «xT GINGER (NOY Measure (Se PSO Sem The Clicquot Gut = comicbooks.com