Life — August 5, 1920 — page 3: what you’re looking at

What you’re looking at

# Clicquot Club Ginger Ale Advertisement This is primarily a **product advertisement**, not political satire. The page promotes Clicquot Club Ginger Ale from The Clicquot Club Company in Millis, Massachusetts. The ad uses whimsical imagery featuring what appears to be **cartoon mascots or characters** (possibly gnomes or elves) enjoying the beverage. The text emphasizes the product's quality ingredients: genuine Jamaica ginger, lemon and lime juices, cane sugar, and carbonated spring water. A scene depicts people boating or fishing, suggesting leisure and recreation—implying the ginger ale is suitable for outdoor activities and social occasions. The phrase "They All Like It" emphasizes universal appeal. This reflects early 20th-century advertising strategy: associating commercial products with leisure, nature, and conviviality rather than relying solely on factual product claims.