Life, 1920-07-29 · page 5 of 36
Life — July 29, 1920 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than editorial content or political cartoons. The major advertisements include: - **Coca-Cola**: A large illustrated ad showing a cheerful group enjoying the beverage, with the slogan "the hit that saves the day" - **Cuticura**: Promoting skin treatments - **Cortez Cigars**: "For Men of Brains" The left side contains **humorous verse about fashion** ("Old Clothes—To Wear," "King Overalls," "The Raincoat," "The Hat") and an ad for **Lionel Strongfort** physical training, featuring before/after imagery. There's a brief **joke** at bottom: "SON: Father, what is a financier? FATHER: A financier, son, is a man who can buy experience without paying for it himself." The page reflects early-20th-century advertising aimed at middle-class consumers, with lighthearted social commentary rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SPEAK TO YOUR HORSESHOER— tll him that no substitute will be secepted for Capewell nails. For years these nails have been the qoice of the most skillful shoers and the most careful horse owners. The reason: Capewell nails hold wetter, drive easier and are safer than other brands. The Capewell Horse Nail Co., Hartford, Conn. Old Clothes—To Wear A Price Re-leaf F clothing prices vault from view Beyond a comet's orbit, you May take a leaf from Mother Eve, And wear her Eden summer weave. Though greedy profiterrors swear, They leave the leaves as cheap as air; And people would, when days are hot, As lief put on a leaf as not King Overalls For overalls lift up a carol, The very Trotzky of apparel!— Once worn in mill-yards and back-alleys, Now kept in press by Newport valets. With them, we foil the grabbers’ plot: Though prices soar, yet we'are not! The Raincoat The cloak invisible—this is it! Clear-weather friend, when sunbeams visit Always in sight—though you deposit The thing far in your darkest closet. It rains. . . . Old raincoat’s some- where else; Your suit is soaked, your collar melts; And you will only find it when The sun comes grinning out again. The Hat Panama, derby, slouch or straw, Man wears you, for it is—The Law! Only the baldhead, though, prefers To keep his poor hairs prisoners. Red-blooded men, let's end submission To this harassing hat tradition! Let's knock the tyrant headpiece flat— “It's time to go? Oh—where’s my hat?” Why stay thin as rai? You don't have to! And youdon't have to go through lle with a cheat that the tailor gives you: with arma of childish etrengths with lees you can hardly nasd oa. ‘Ad what about hat tamach that finches every time teed Are yous pilfecder) 7 “7 * SE Do you expect Health and Strength i tabloid form—through pills, potions and other exploited piffle? You can't doit; it can't be done. The eal bbe well into build up your bed; all efit, through natere’s metheds—not by pam- ering the stomach. Iti not fate that is making you S fathees iy that poce emaciated body el. yous yout hall sickneas shows plain in your face and the watld loveshealthy people. So be HEALTHY — STRONG-VITAL. That's living. Doo't thiok too long; send three 2c stamps to cover mailing ex- penses of Special Information on Thinness | | and my book ‘TRO! i mere ckt by the strongest physical instructor ia LIONEL STRONGFORT Physical and Health Specialist 1392 Stroagtert Institute Founded 1895 Newark, N. J. 2 KY > Zl Kd IS > Kj > zal Fy ZA b) za Sy LU Za) Kd Sy > A Kd ty K DASGASGA GAS WSO ASO ANGIANO/ NANG SGA NGA SGA ASO ASDA SID NSOIISINSOIN 5 a ST SEIT TTT DELICIOUS ano REFRESHING —the hit that saves the day. Demand the genuine by full name—nicknames encourage substitution. THE COCA-COLA COMPANY ATLANTA, GA. NOENYT IN LL POE NO ENCE NEN ENT ENA: The House Slippers We doff each stylish, binding shoe, And stick our troubled feet in you! You're down at heel, your leather rusty, Cracked instep, top unshined and dusty— But, oh, the deep content that glows When you're “at home” to tired toes! Clement Wood. man who can buy experience without pay SON: Father, what is a financier? rong MEN ee Fatner: A financier, my son, is a GARS ing for it himself. “MADE AT KEY WEST — comicbooks.com