Life — July 29, 1920 — page 5: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page 181 This page is primarily **advertising** rather than editorial content or political cartoons. The major advertisements include: - **Coca-Cola**: A large illustrated ad showing a cheerful group enjoying the beverage, with the slogan "the hit that saves the day" - **Cuticura**: Promoting skin treatments - **Cortez Cigars**: "For Men of Brains" The left side contains **humorous verse about fashion** ("Old Clothes—To Wear," "King Overalls," "The Raincoat," "The Hat") and an ad for **Lionel Strongfort** physical training, featuring before/after imagery. There's a brief **joke** at bottom: "SON: Father, what is a financier? FATHER: A financier, son, is a man who can buy experience without paying for it himself." The page reflects early-20th-century advertising aimed at middle-class consumers, with lighthearted social commentary rather than political satire.