Life, 1920-07-29 · page 34 of 36
Life — July 29, 1920 — page 34: what you’re looking at
What you’re looking at
This page primarily contains **advertisements and promotional content** rather than satirical cartoons. The **Milo Violets cigarette ad** (top left) markets luxury "delicately scented" cigarettes, appealing to affluent consumers with decorative violet imagery. The **Life magazine subscription pitch** (center) uses self-deprecating humor to promote subscriptions as a practical alternative to tying knots in handkerchiefs as memory aids—a tongue-in-cheek appeal to readers' efficiency during what appears to be a "Thrift Campaign." The **Motrola advertisement** (top right) promotes an electric motor attachment for phonographs, using mystical imagery and a fortune-teller aesthetic to suggest it will improve musical playback. The **single cartoon** (bottom right) depicts a restaurant scene with a waiter and customer with the caption about a "porterhouse steak"—an apparent pun or joke about the waiter's mistake, though the specific reference is unclear without additional context. The page represents **early 20th-century magazine advertising** targeting middle to upper-class consumers with luxury goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DELICATELY SCENTED GOLD TIPPED CIGARETTES WDPrA1O> BOX DELUXE OF 100 $239 [fyour dealer cannot supply youwnte Dept. 1790 Broadway | New York IN CANADA $8 CATHCART STREET As a Part of the Thrift Campaign Subscribe to Life Then instead of wearing outa perfectly good handkerchief ty- ing knots in it, to remember to take a copy of Lire home each Tuesday, you will have it any way, and with no waste of gray matter. Try it yourself for a half year, or, Obey That Impulse, and for a trial trip, avail yourself of our Special Offer Enclosed find One Dollar (Cai 1.20, Foreign $1.40). Send Live for three mo —twelve issucs—to Open only to new subscribers; no subscriptions renewed at this rate. LIFE, 17 West 31st Street, New York, One Year $s Canadian $5.80 Foreign $6.60 20 PRTER J. CAREY, PRINTER FUTURE HAPPINESS AND HERS —are clearly reflected in the mystic crystal, After you have replaced the old crank by the MOTROLA, the soft, languorous, strains of an Oriental serenade will not be rudely marred by your phonograph, inopportunely, “running down”, The MOTROLA winds your phonograph electrically to the proper tension. It fits any make of phonograph and does not mar the finest cabinet. Ask your dealer to show you how the MOTROLA works, or write for the nearest MOTROLA dealer's name. JONES-MOTROLA, Inc. 29 W. 35th St., New York 57 E. Jackson Blvd., Chicago 31S. S, Broadway,Los Angeles “ were, WAITER! 1 DIDN'T ORDER THIS CHOF “cuor, SIR? THAT'S YOUR PORTERMOUSE STEAK comicbooks.comyy