Life — July 29, 1920 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a cartoon or satire** — it's a **straightforward automobile advertisement** for the Templar, described as "The Superfine Small Car." The page promotes the Templar Motors Company (based in Lakewood, Cleveland, Ohio) by emphasizing that while the car's reputation rests on its powerful engine, ownership reveals its true value: consistent quality and attention to detail throughout the vehicle. The ad appeals to American pride, calling it "America's finest small car." The side panel declares Templar "The Pioneer Builder of Quality Small Cars," listing world records and performance achievements. The illustration shows a side-profile drawing of an open-top touring car with spoke wheels — typical early-1920s automotive design. This is purely commercial advertising with no satirical or political content.