Life, 1920-07-29 · page 3 of 36
Life — July 29, 1920 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a **straightforward automobile advertisement** for the Templar, described as "The Superfine Small Car." The page promotes the Templar Motors Company (based in Lakewood, Cleveland, Ohio) by emphasizing that while the car's reputation rests on its powerful engine, ownership reveals its true value: consistent quality and attention to detail throughout the vehicle. The ad appeals to American pride, calling it "America's finest small car." The side panel declares Templar "The Pioneer Builder of Quality Small Cars," listing world records and performance achievements. The illustration shows a side-profile drawing of an open-top touring car with spoke wheels — typical early-1920s automotive design. This is purely commercial advertising with no satirical or political content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Jhe Superfine Small Car To many, Templar’s superfineness is summed up in the poise and power of its supple top valve motor alert to every whim for speed or test of stamina. Yet how soon appreciation widens —how quickly Templar ownership reveals that fine, consistent quality which spares no detail of this car. This gives new impetus to that prevailing pride of ownership which speaks so eloquently for America’s finest small car. Four-Tassenger Touring, $2885 The Poneer Four-Passenger Sporterte, $2885 Two-Passenger Touring Roadster, $2885 Five-Passenger Sedan, $3785 Passenger Coupe, $3785 Builder of ren Quality Small Tue TempLrar Morors Company 2200 Halstead Street, Lakewood, Cleveland, Ohio ars Export Dept., 116 Broad St., New York City comicbooks.com