Life, 1920-07-29 · page 28 of 36
Life — July 29, 1920 — page 28: what you’re looking at
What you’re looking at
This page satirizes presidential campaign journalism and modern consumer culture circa the 1920s. **Top cartoon**: "Dusty Rhodes" mocks sensationalist political reporting. The *Morning Mush* newspaper announces hiring boxing champion Jack Puncher, actress Jessie Dove, and other unqualified celebrities as campaign correspondents—satirizing how publications hired famous names rather than serious journalists to cover elections. **"The Modern Way" dialogue**: Three brief exchanges mock contemporary trends. One ridicules "ultra-antique" interior design as economical necessity; another jokes about women living off speculative "wild-cat" oil stocks rather than legitimate income; the final quip suggests profiteers don't understand each other's schemes. **Bottom illustration**: An Egyptian tomb scene humorously claims ancient Egyptians were "gim-mes" (gimme-people/greedy), suggesting human nature—and consumer greed—is timeless, unchanged since 400 B.C. Overall, the page satirizes sensationalism in journalism, financial speculation, and materialistic modern life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dusty Rhodes: t's JUST AS 1 TELL Announcement EAD the Morning Mush! aged by its acknowledged supremacy reporting, Morning Mush is pleased to announce that the same unparalleled staff of ex- perts who furnished such amazing reports from Chicago and San Francisco will write for its readers exclusively through- out the presidential campaign. Encour- in national-convention the ws Ba, Bano. ww YE, WILLIE—WE'RE RIGHT IN STYLE Heading the list will be Jack Puncher, the Hoboken heavyweight champion, who will write his impressions of the struggle under his original title, “Putting the Punch into the Campaign.” — Puncher’s writings are like his titles, full of orig- inality, and many of his humorous pas- sages are as subtle as his use of the word “punch” in beginning this series. Dainty Jessie Dove, the motion-pi idol, will have her own department, Political Screen,” in which the ideas of this talented and beautiful girl will be set forth. T great international journalist and writer of force, Mortimore P. Keyeboard, whom the Mush brought from England at great expense, will cover every angle of the news with his penetrating British mind. In addition to these stars of jour- nalism, the stories of Flossie Flif, Bugs Bare and Old Cy Young will appear. Wishing to embellish these unequalled features with something light and humor- ous, the Mush is pleased to announce that it has engaged for a special article every day on the presidential situation, Dodo, the world-famed clown whose antics have made the capitals of Europe hold their sides, The Modern Way RS. BEYER: What is the trend of styles in house present time? Mrs. Setter: Ultra-antique, I should call it. Folks don't have house-room for anything more than the aboriginal kettle and a place to sleep. furnishings at the HE: ing the candle at both ends? a He: She is running her high-powered car on dividends she expects from her wild-cat oil-stocks. How do you mean, she is burn- 2 half the profiteers don't know how the other half profits. DOMESTIC SCENE FROM THE DZCORATION OF AN EGYPTIAN TOMB, PROVING THAT THE RACE OF GIM-MES, STILL EXISTENT, WAS STRONG AS LONG ACO AS 400 B, C. comicbooks.cOmy