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Life, 1920-07-22 · page 38 of 40

Life — July 22, 1920 — page 38: what you’re looking at

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Life — July 22, 1920 — page 38: Life, 1920-07-22

What you’re looking at

This page contains satirical dialogue about publishing and authorship, typical of *Life* magazine's humor. The main cartoon depicts a publisher pitching a plot to a skeptical famous novelist. The satire targets the publishing industry's priorities: the publisher boasts the plot is "good" not because it has literary merit, but because "every member of our advertising department" approved it. The joke mocks how commercial considerations—advertising approval rather than artistic quality—drive publishing decisions. A secondary cartoon shows a domestic scene ("What's that noise in the kitchen, Norah?") using servant-class dialect for quick humor. The page also includes advertisements (Egyptian Deities cigarettes, Piso's cough medicine, Purity Cross deviled chicken) and a subscription pitch for *Life* itself. The Egyptian Deities ad features classical imagery. Overall, this reflects early 20th-century satirical magazine format mixing literary humor with advertising.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE-_ EGYPTIAN “Indeed, yes.” “Have you personally dropped in on our leading editors and prepared them for the great event?” Whe Utmost in Qgarettes A Phen sisi ae Seacsease We teste Plan ExderGon Te nen what do you want me to write al ‘ Sa The publisher drew from his pocket a paper. “Here is a wonderful plot,” he replied. “It has every element—maudlin senti- ment, mystery, touches of your character- istic humor, profound insight — every- thing.” The great author was conservative. He had had experience. His scepticism was therefore quite natural “TL haven't time to read it just now,” to any other cigarette he said, “but are you sure? How do you know that it is any good?” “Good!” exclaimed the publisher. * Of 30% course it is good. Why, my dear sir, % has met with the unqualified approval of every member of our advertising departs ment.” What's that noise in the kitchen, Norah? Noran: The glass-towel fell, mum! All Was Ready HE great novelist summoned his pub- lisher to his luxurious home. “ Have your salesmen,” he asked, “ pre- pared for their semi-annual trip among PURITY CROSS the down-trodden booksellers?” Deviled Chicken “They have.” Deviled -but not too Spiced. Pure! “Has your publicity man written up the usual biographical notices of myself and arranged for a series of dinners in PISO’SIE for Coughs & Colds (Continued from page 148) this point Medievalism and Modernity meet, and it is woman who has bridged the chasm. Collier's, June 12th, publishes two persuasive appeals to women voters: one from Senator Beveridge (who can lure a bird off a bough), telling her she is far too intelligent to be anything but a Republican; and one from Mr, William Jennings Bryan, telling her she is far too virtuous to be anything but a Democrat Meanwhile the English poet and préci- euse, Mrs. Maynell, has made the com- prehensive statement—quoted in the New York Times—that Lady Astor's election to Parliament is “the greatest event in England's constitutional history for three hundred years." She adds a char: istic story of the brilliant American, who, when addressing a “ League of Nations” meeting in London, said smilingly that the woman's league was as yet only a beginning, only a little league, only “half a league,” but it was “ onward.” Where- upon “the huge audience took up the familiar words with delight.” One wonders if the “huge audience” remembered where the “half a league” ended and if it meant to imply its chival- rous readiness to ride to that goal under woman's compelling leadership. Agnes Repplier. my honor?” “He has.” “Have the great minds at your weekly conference selected a title for my forth- coming epoch-making work?” Get the Habit of Reading ife Man is a creature of habit, good as well as bad. Read Lire and see | how to improve your habits and your outlook on existence. A sure} laugh in every issue. Try it yourself for a year, or, Obey That Impulse, and for a trial trip avail yourself of our Special Offer Enclosed find One Dollar (Canadian $1.20, Foreign $1.40) Send Live for three months—twelve issues Open only to new subscribers; no subscriptions renewed at this rate. 17 West 31st Street, New York. One Year $5 PETER J. CAREY, PRINTER Canadian $5.80 Foreign $6.60 9