Life — July 22, 1920 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

-LIFE- 171 The | Henry M. Leland President Lincoln Motor Co. Looking back over the progress of a generation, it would be difficult to recall anything which has contributed to the welfare of civ ion and to the healthful enjoyment of mankind more than has the motor car. Recalling the achievements which have marked the begin- nings of various epoch-making periods in motordom, where do you find examples more impressive or which have been more far-reaching in their influence than those inaugurated by the Lelands during the past eighteen years, with the co-operation of thousands of skilled and loyal associates ; —the first practical, enduring car, made in large numbers ; —the thorough standardization and interchangeability of parts ; —<close and fine workmanship, expressed by accuracy meas- ured in thousandths of an inch and even in fractions of a thou- sandth ; —the initial adoption in motor car workmanship of the Johanssen gauges, accurate to the one-hundred-thousandth Part of an inch—instruments which have helped to make pos- sible such wonderful precision ; —scientific practices and methods in manufacture, which made possible a car of highest quality, at a price then far below pre- vailing figures for a comparable product : —the electrical system of starting—lighting—ignition ; —the thermal regulation of the water circulating system; —the V-type, high speed, high-efficiency engine, the influence of which upon the industry has been almost immeasurable ? As a crowning achievement, one has but to observe their rec- ord both as to quantity and quality of Liberty aircraft motors. And to the Lelands is due a multitude of other things—in manufacturing practices and in motor car refinement—some Seeming small in themselves perhaps, but almost limitless in LINCOLN MOTOR COMPANY, Leland Contributions to Motordom Pioneers of the Industry, Henry M. Leland and Wilfred C. Leland, Organizers of the Lincoln Motor Company, have been outstanding factors in Motor Car Development Wilfred C. Leland Vice-Pres. & Gen'l Mgr. Lincoln Motor Co. their influence and incalculable in their value in making motor cars the wonderful mechanisms they are today. The Lelands have been favored by an additional advantage in that usually they have been afforded first opportunity to con- sider new devices developed by independent and unaffiliated genius. This because it was realized that the seal of Leland approval spelled success in motordom, and that generally it meant ulti- mate adoption by other good-car makers. Entering the industry practically at its inception, the Lelands soon became recognized as possessing two predominant traits: first, to achieve and to surpass—for the sheer satisfaction de- rived from those accomplishments: second, to strive unceas- ingly for the betterment of motor cars, in everything that Letterment signifies—to make them more trustworthy, to make them more enduring. to make them a source of greater com- fort, to provide greater conveniences, to make their care and their operation unirksome—in short, to make their possession more desirable from every viewpoint. Is it not logical, therefore, that men recognized as foremost exponents of advanced ideas, will guard and preserve that enviable distinction ? In the light of past accomplishments, could anything be more logical than that the new Leland-built car will embody refine- ments naturally to be expected of men occupying positions in the forefront of advancement—positions to which the serious- minded in the industry are wont to aspire? And in the light of past accomplishments, could anything be more logical than that the new Leland-built car will uphold Leland traditions: and that it will evidence, more impressively than ever before, Leland determination and Leland ability to achieve—and to surpass? DETROIT, MICHIGAN comicbooks.com