Life, 1920-07-22 · page 31 of 40
Life — July 22, 1920 — page 31: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine's early automotive era (circa 1920s). The Chandler Motor Car Company, based in Cleveland, Ohio, is marketing its "Six" model as a premium vehicle. The ad emphasizes reliability through "eighty thousand owners" and positions it as the intelligent buyer's choice for mechanical quality and value. The touring car pictured represents the popular open-air style of that era. The ad lists six body variants ranging from $1,995 to $3,495, suggesting options for different customer needs. The phrase "first choice" plays on the car's reputation rather than satirizing anything. Life magazine at this time regularly published such advertisements alongside its humor and commentary. There is no political satire or social commentary present—this is simply vintage marketing appealing to discerning, mechanically-minded buyers of the prosperous 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- CAANDLER SIX Famous For Its Marvelous Motor 1 The Chandler Touring Car i A Why The Chandler Six Is A “First Choice” Car HANDLER leads so distinctly today because of its excellence, proven in the service of eighty thousand owners, and because it is so fairly priced. Throughout the United States and in many nations abroad the Chandler is a “first choice” car. Men who can intelli- gently discriminate in matters of mechani- cal qualities, sturdiness and flexibility of speed and power, recognize the Chandler as a better car. The Chandler Six of today is the result of the constant refinement of the first Chandler of seven years ago—a car per- fected through careful refinement and mechanical development without radical change or questionable experimentation at any time. Six Handsome Bodies are Mounted on the One Standard Chandler Chassis SIX SPLENDID BODY TYPES Seven-Passenger Touring Car, $1995 Four-Passenger Roadster, $1995 Four-Passenger Dispatch Car, $2075 Seven-Passenger Sedan, $2995 Four-Passenger Coupe, $2895 Limousine, $3495 (AU prices f. 0. b. Cleveland, Ohio) There are Chandler dealers in more than a thousand towns and cities CHANDLER MOTOR CAR COMPANY, CLEVELAND, OHIO Export Department: 5 Columbus Circle, New York Cable Address: “CHANMOTOR” comicbooks.com