Life, 1920-07-22 · page 29 of 40
Life — July 22, 1920 — page 29: what you’re looking at
What you’re looking at
This piece mocks popular fiction magazines' melodramatic serials of the 1920s. The text describes a romance between wealthy Ralph Weathersleigh and country girl Mavis Molyneux, interrupted by a villainous labor agitator named Vladimir. The satire targets several things: the disconnect between text descriptions and illustrations (hero described as "lithe" but drawn stout); the intrusion of advertisements into narratives (characters literally "hurdle" into the advertising section); and the absurd plot that weaves through product placements (life insurance, automobiles, cleaning products) rather than genuine drama. The accompanying diagram, "The Grand Old Game," maps baseball fields onto capitalist concerns—taxes, politics, labor—suggesting satire of how commercial interests dominate American life even in leisure. The joke: popular magazines care more about selling products than telling coherent stories. Readers suffer through endless installments padding ad revenue, while the narrative continues "happily forever after" in perpetuity—except for the actual reader.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
sa Old Love Letters NE after one they fall into the fire ig); Waste papers of a wasted, dead desire (And the flames sing) (A clean end for a clean thi Words to your passion once, now fire to fire (A swift end for a brief pain). Substance or (The flames higher And die again.) Westmore Willcox, Jr. The Modem Love Story (As Presented to the Reading Public by Our More Popular Fiction Magazines) ALPH WEATHERSLEIGH — lithe, handsome, irresistible Ralph — is soul? leap madly, hopelessly, unreasonably in love with Mavis Molyneux—a simple, unso- phisticated wisp of a country girl. If one is to judge by the descriptions fur- nished in the text, Ralph is tall, slender and smooth-shaven, and Mavis is blond and petite. In the illustrations, however, the hero is short, stout and heavily beard- d the heroine is long, sinuous and aired. The reader is left to de- cide which representation of the charac- ters best fits his own conception After a few introductory paragraphs, in which the author enlightens us on the meaning of the word “love,” we are per- mitted to discover Ralph and Mavis in the act of inhaling some © pekoe tea in the Crystal Room of the Ritz-Carl- ton. This decorated, according to the magazine artist, English style with m mural paintings depicting the conquest of the pr: oran; famous salon is in old ion furniture and At this point, a snake enters their Eden, SE OF BOBBY, WHO E HIS FIRST MILLION DOLLARS ‘Taxes teft an Bases C.?. 87 7 Double Playss Politics to Copfiat; Labor to Capital to Toxes Hit by Pitched Betts Clothing for Wilsen: Hoover Stolen s Profiteers 113 Ronning Gr Mars: League THE GRAND OLD GAME in the person of Vladimir—a notorious labor agitator—who is coarse and unin- tellectual. He whispers a word in the shell-like ear of Mavis Molyneux; she blanches, and— The curtain is lowered to give the characters time to hurdle two hundred and sixty-three pages into the advertis- ing section, where they will feel slightly more at home. Ralph Weathersleigh, though slightly cramped by the Old Dutch Cleanser dis- play which occupies the adjacent column, pulls himself together and threatens to thrash Vladimir within an of his lif The craven however, es inch 3olshevist, ‘apes and hides behind the genial Abys- sinian chef in the Cream of Wheat ad- vertisement. Ralph gives chase—and the fun begins. On and on rushes the plot, through a limitless maze of life insurance, twin-six sedans, leather belting, fire extinguishers, chewing gum, plumbing, correspondence schools, Turkish cigarettes, fountain pens and foot-e: burst of opposite the gallery portrait of the arch-fiend forgot to put tires. Ralph Wi lyneux —his ase, ending up in a climacteric passion rogues’ who non-skid chains on his athersleigh grasps Mavis Mo- little arms, and vows that his love will Mavis—in his two migl continue throughout time eternal, In fact, according to an italicised an- nouncement at the bottom, it will be con- tinued in the next issue. And everybody lives happily forever after — everybody, that is, except the reade R. E. Sherwood, comicbooks.com