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Life, 1920-07-15 · page 7 of 40

Life — July 15, 1920 — page 7: what you’re looking at

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Life — July 15, 1920 — page 7: Life, 1920-07-15

What you’re looking at

This page is primarily **advertising and product promotion**, not political satire. The main content is a **Connecticut Ignition System advertisement** explaining how an automatic ignition switch works. Large diagrams show the mechanical function of a thermostat-controlled plunger that cuts off ignition when the engine stops, eliminating the need for drivers to manually turn off their cars. The left sidebar contains a **Forhan's toothpaste ad** using medical authority to promote oral hygiene. Additional advertisements for **Cuticura** skin treatment and **Bogalusa** (a Southern city) appear below. The only editorial content is a brief "Hot Air" column criticizing political conventions—but this occupies minimal space. The page reflects early automotive technology marketing alongside consumer goods advertising typical of 1920s-era publications.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Hot Air N American schoolgirl once described London as “the capital of a small off the coast of France”; and a schoolboy asserted that in “people are put to death by clocution.” This is the quad- rennial year of political conventions, and the long-distance orator is parading his lack of terminal facilities. He is an hour in passing a given point—and sometimes he Ieaves the point out. We need a League for the Prevention of Cruelty to Listeners. Or at least we need a revival of the censorship, not to control the utterances of the politicians, but to curb their disparate prolixity. Perhaps we could get along if there was an official copy-reader, empowered to wield the blue pencil inexorably. . At the Republican Convention in Chi- cago the candidates for President’ were thirteen—which was an unlucky number for a dozen of them. was beflowered island British the United States once Every one of them and heplastered in at Watch your gums — | Basal a sign of, trouble EDICAL science knowshow seri- ‘ous is the sign of bleeding gums. For it knows that tender and bleed- ing gums are the forerunners of Pyorrhea, thatdread disease which af- flicts four out of five people over forty. If the disease is un checked the gum-Ine recedes, the teeth de- cay, loosen and fall out. of must be ex tracted to nid the sy tem of the Pyorrhea possons generated at their base — posons whch seep into the system and wreck the health. They cause theumatum, nervous duorders, anaemia, and many other alls, To avoid Pyor thea, visit your dene = often for tooth im mipecion, Fovhan's FoeheGums, oe han’s For the Gums ‘vill prevent Pyore thea Tor check progress—if used in fume and used con- sistently. Ordinary denufrices cannot today. If gum- shrinkage has ab ready set in, use Forhan's accor b engine. SIMPLY PUSH THE BUTTON WHEN YOU WANT TO START AGAIN. | 1 How the Automatic Switch Insures Your Ignition You forget to turn off your ignition often enough to create a real danger to the system; but for- | getting makes no difference to the Connecticut system. When the motor stops, the continued flow of the current heats the thermostatic arm of the Connecticut Automatic Switch, causing it to expand, throwing off the plunger and breaking the circuit. This thermostatic _arm is composed of bronze welded to steel. The bronze ext ands more rap- idly under heat than the steel, and this uneven lexpansion automatically snaps off the plunger, stopping the flow of current immediately. It is a simple mechanism, infallible in operation, jand requires neither thought nor attention—ex- |cept to push the plunger back when you want to start again. The automatic switch thus permanently protects | both coil and battery. Therefore the Connecticut |system, free to deliver full current, furnishes a hot, fat, eager spark at all motor speeds. It should be on the next car you buy. FECONNECTICU Ta | least two soaring speeches. outburst devastated the surrounding ter- ritory for many torrid hours. fourteen thousand waist women in th The voleanic There were Jess men and shirt- huge hall; and the thermometer acroplaned above ninety, It ought to be feasible for politicians to agree to bring nominaticns under the fi minute rule. The immediate result the adoption of this suggestion would be to make the speeches better worth read- ing. And it requires only the adjustment of a patent condenser. to the hot-air BLM, | TELEPHONE SELECTRIC NEGTIGUT IGN ITION MOTOR RUNNING, CURRENT FLOWING, THERMO- STATIC ARM IN POSITION MOTOR STOPPED, EXPANSION OCCURRING IN THERMO- STATIC ARM, WHICH IS JUST ABOUT TO RELEASE PLUNCER, PLUNGER OFF, CURRENT STOPPED-PUSH IT BACK WHEN YOU WANT TO START AGAIN COMPANY Connecticut BOGAL WG ry uth ’s Young City of Destiny.” Well, it has 15,000 people. 11 years a pine’ forest. "Mayor knows why. Skin Troubles — Soothed With Cuticura ‘Soap, Ojatment, Ta PeaPeP Gs Encratories Dopey Malden, comicbooks.com.