Life, 1920-07-15 · page 35 of 40
Life — July 15, 1920 — page 35: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward advertisement for Simmons metal beds, occupying an entire page in Life magazine. The ad argues that people select beds for wrong reasons (matching furniture, family tradition, cheapness) rather than sleep quality. It promotes Simmons beds as scientifically designed for proper rest, featuring the "Sheraton" design in twin pairs. The copy emphasizes steel tubing, noiselessness, and durability. The only visual humor is mild: the illustration shows three metal bed frames positioned together in a bedroom, with the rhetorical headline "How many beds in your home really invite sleep?" This is gentle, product-focused messaging rather than political satire. The page reflects 1920s-era advertising strategy: appealing to consumer anxiety (poor sleep) while positioning the product as the scientific solution. Twin beds are promoted as healthier than shared beds—a common marketing pitch of that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
At Your Dealers SIMMONS METAL BEDS Built for Sleep Your choice of beautiful and authentic Designs, in color- ings to harmonize with each of your bedrooms. Twin Beds, Cribs, Day Beds— and Simmons Springs, in every way worthy to go with Simmons Beds. The “SHERATON” Design 1967—in Twin Pair How many beds in your home really invite sleep NSIDERING how the average bed is selected—it is a wonder people sleep so well us they do. There is the bed bought to ‘‘match" the rest of the furniture. And the bed that ‘‘has always been in the family.” . And the metal bed bought for its sani- tary quality—or because ‘‘a cheap bed will do for the children.’” Never a thought about sleep. So there are many people who never get wholly relaxed. Always just a little disturbed by rattle, creek or feeling of unsteadiness. Never completely rested. Go to your dealer's store and see the Beds Built for Sleep! These fine Simmons Beds, f quare, firm, noiseless—inviting relaxation and deep, sound sleep. Beds for your children and guests, as well as yourself. Twin Beds, by all means—in the inter- ests of undisturbed rest and perfect health. The “SHERATON” 1967—in Twin Pair Designed in the finest spirit of that wonderful period of which Sheraton was the acknowledged leader.— mmons new Square Steel Tubin seamless, smooth, beautifully e ameled in the accepted deco: colors. Simmons patented pi steel eless Corner Locks. rolling casters. Your choice of Twin Pair and Double Width, Spe- cially pleasing in Twin Pair. If your dealer does not show you the Simmons line, you need only write to us. We will see that they are shown to you. Free Booklets on Slee —Write us for “What Leading Medical pire Health Magazines Say about Separate Beds and Sound Sleep’' and ‘* Yours for a Perfect Night's Rest."" SIMMONS COMPANY ELIZABETH ATLANTA KENOSHA SAN FRANCISCO MONTREAL (Executive Offices: Kenosha, Wis.) SIMMONS BEDS Built for Sleep comicbooks.com