Life, 1920-07-08 · page 35 of 40
Life — July 8, 1920 — page 35: what you’re looking at
What you’re looking at
This page mixes satirical content with advertising. The main cartoon/story titled "Authorities" satirizes academic pedantry through Professor Phidias D. Fogg, who consults reference materials seeking definitive answers to life's big questions. The joke: he finds contradictory quotations—about whether life is tragedy or comedy, whether death is evil or natural, whether might makes right or right makes might. The satire mocks both philosophers who offer opposing "authorities" and the naive belief that consulting books yields absolute truth. The bulk of the page is a **Thermoid Brake Lining advertisement** disguised as an editorial story. "George Smith of Bronxville" recounts a harrowing near-accident where faulty brakes almost caused a train collision. This is marketing: the dramatic incident promotes Thermoid's superior brake lining as the solution to automotive safety dangers—a growing concern in the automobile age. The left sidebar advertises Cuticura beauty products and Purity Cross tongue product, typical period advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Let Cuticura’ Be Your Beauty Doctor Soap. Ointment.’ Sourese-Ceticura 5 Authonties 5 D. FOGG ambled along the his mind was much perturhe for he meditated deeply on diverse prob- lems in the abstract, but suddenly a great light filtered through his solid cranium. “Eureka!” said he. “I shall consult the horities on the matters.” So the learned professor betook him- self to the public reference room. “I am,” he proudly announced to the young lady in charge of the room, “ F Phidias D. Fogg.” e snickered, “D.." he continued gravely for Demosthenes, not Damp. However, that is trivial. I desire to consult the “ stands authorities.” Obligingly she gave him the desired tome. And this is what he found: “Life is a comedy."—//orace Walpol “Life is a tragedy. “Death is the last limit of all things.” —Horace. “Death is not an end.”"—Beecher, “War its thousands slays; peace, its ten thousands.”"—Dr, Porteus. “There never was a good bad peace."—Dr. Franklin, “Silence never yet betrayed anyone. Rivarol. “Her silence betrayed her guilt.” Modern author. “Right makes might.”—Lincoln, “Might makes right."—-German got ernment, “Literature is the fruit of thinking souls.” —Carlyle. “Literature is the expression of so- ciety.” —Nodier. “Death is the greatest evil."—Haclitt. “Death is the least ¢ Ox Tongue [| & All the skin peeled off Richer and more tender My most nerve-racking experience in 15,000 miles of driving I: was pitch dark, and we were doing twenty- five miles an hour down a strange hill. As the road dipped to the bottom, there was a flash of light—a roar—and an express train came streaking over a grade crossing just ahead of us. “1 stood right up on the brake pedal, but—the brakes failed to hold. Only the emergency brake saved us from a deadly smash-up.” This is an extract from a letter written by George Smith, of Bronxville, N. ¥.—an experienced tour- ist. Such tests drive home unforgetably the vital importance of brakes that never fail. Have your brakes inspected regelarly. The chart above shows how quickly you shoald be able to stop. Perhaps your brakes only need adjusting—perhaps they need new lining. Ordinary woven lining wears down unevenly. It needs constant adjustment. You can never tell when it will grab or slip The Grapnalized, hydraulic-compressed brake lining To insure efficient brake action always, a brake lining has been perfected which wears down slowly and tains its gripping power even when worn as thin cardboard. In each square inch of Thermoid Hydraulic Compressed Brake Lining there is 40% more material than in ordinary lining. Thermoid is also Grapnalized—an exclusive pro- cess which enables it to resist moisture, oil and gasoline. Brakes lined with Thermoid do not grab, slip, or swell from dampness. Because of its wearing qualities and un. failing efficiency, the manufacturers of $0 of the leading cars and trucks are consistent purchasers of Thermoid, The new Thermoid book on automobile brakes is the most complete publication on the subject ever printed. It tells how to keep your car within safety limits, Sent free. Write today ermoid Rubber Compan Factory and Main Offices: Trenton, New Jersey New York. Chicago, San Francisco, Cleveland Auanta, Detroit, Philadelphia, Pittsburgh, Boston London Paris Turin Canadian Distributors The Canadian Fairbanks Morse Company, Limited, Montreal Branches in all principal Canadian cities fhermord Brake Lining Hydraulic Compressed Makers of “If God did not ex would be necessary to invent Him.”—Voltaire. “If God did exist, it would be neces- sary to abolish Him."—Russian anarchist. The learned man gasped for breath; he felt aberration of the brain cells set- ting in; then he fainted away. In the psychopathic ward he first opened his eyes, and saw two white-clothed figures bending over him. “A clear case of Authoriti claimed the chief alienist. The head phy- oid-Hardy Universal Joints” and “Thermoid Crolide Compound Ties” sician nodded his head gravely. A peace- ful smile came over the countenance of Phidias Demosthenes Fogg as he settled back on the pillow. In feeble tones he uttered, “Seventh wonder of the world! Here are two authorities who actually agree!” MAN who could not sp known language on arriving in New York was ordered deported. It is thought he may have been a representative of the League of Nations. comicbooks.com