Life, 1920-07-08 · page 31 of 40
Life — July 8, 1920 — page 31: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. The page promotes Palmolive Shaving Cream to early 20th-century male readers by contrasting "old-fashioned" shaving methods with modern convenience. The illustrated faces show men at different shaving stages—applying lather, mid-shave—demonstrating the product's ease of use. The key selling points emphasize **scientific innovation**: the cream stays foamy for 10 minutes (versus traditional lathers that dried quickly), absorbs water to soften whiskers, and contains palm and olive oils for skin conditioning. The advertisement uses before-and-after visual rhetoric common to the era, suggesting that adopting Palmolive means abandoning inconvenient, irritating traditional methods. The free trial tube offer was a standard marketing tactic to overcome consumer skepticism about new products. There is no political or satirical content—this is straightforward commercial persuasion targeting men concerned with grooming efficiency and skin health.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
towels and finger ing not needed Palmolive Shav- Cream. See this yourself, Use a jal tube free. Stop Shavin the old way This is to show you a new kind of a shave. shave such as you've never before known Send us no money. Simply mark and mail be free coupon. We will send you a trial tube Palmolive Shaving Cream, ee and post-paid. Note what a_ difference this am makes. No hot applica- kos are necessary. No hot beels. No rubbing the beard th the fingers. You simply put a bit of the ram on your face, whisk it up “4 oa lather with the wet brush ae and your beard is ready for ¢ razor! lemoves The Oil Coat On The Beard i Every hair of the beard has tatural coating of oil. Palm- ive lather instantly emulsifies oil. Then the beard quickly absorbs ter, It absorbs 15 per cent. of water within minute after lathering, as proved by labora- ry tests. And that makes a wiry beard wax- e. This achievement alone cost us 18 months Within one minute the beard absorbs 15 tof Water and the horniest beard becomes waxkes. XUM Palmolive lather maintains its creamy fullness for 10 minutes thus lubricates the shave. of effort. And we tried out 130 formulas. Stays Foamy 10 Minutes The ordinary lather dries too quickly on the face. And this causes irritation of the skin. Palmolive is different. It stays moist and foamy 10 minutes. You don't have to re-lather. A mere bit is ample for a shave. For Palmolive multiplies itself in lather 250 times. cream, so active, as you know, has never been heard of before. There’s enough for 152 shaves in our large size. Also A Lotion Palmolive is lather and lotion in one, It contains palm and olive oils, which soothe and re- fresh the skin. No other application is neces- sary after shaving with Palmolive. Your skin feels so fine and cool after the use of this lather that you won't think of using the usual lotion. Try It Free We don't ask you to accept our word for the marvels of Palmolive Shaving Cream. We are willing to let the cream prove itself, at no cost to you. Therefore, we offer you a free trial tube. Send no money, only the coupon, and you will receive a trial tube absolutely free. Take advantage of this opportunity. Learn what science has done to make shaving quick and easy. You will wonder how you ever put up with old-time methods when you have tried Palm- olive. THE PALMOLIVE COMPANY Milwaukee, U. S. A. Large Size Tube at Druggists 35¢ Copyright, The Pabeetive Company, 1990 FREE A Trial Tube Note the coupon below. It brings you a trial tube of Palmolive Shav- ing Cream absolutely free. Take advantage of this free offer. Learn wha instantly emulsifies the oil coat on the beard. And a lather that con- tains both Palm and Olive oils. it means to use a lather that Mail coupon for free trial tube. At Our Expense A trial tube to every man to show what a difference Palmolive makes. Mail the coupon today. Learn what it means to use a lather that instant- ly emulsifies the oil coat on the heard. Andalather that contains both Palm and Olive oils. Mail coupon for free trial tube. Do it now, before you forget. THE PALMOLIV Dept. 118, Milwaukee, U. Ple: of Palmolive Shaving Cream. “OMPANY, A. e send me a free trial tube Name .. comicbooks.com