Life, 1920-07-01 · page 54 of 56
Life — July 1, 1920 — page 54: what you’re looking at
What you’re looking at
This is a **straightforward advertisement**, not political satire. It promotes "La Creole" hair products—a hair dressing, tonic, and shampoo marketed by La Creole Laboratories in Memphis, Tennessee. The page features a profile portrait of a woman with styled dark hair adorned with a decorative rose, positioned above the product copy. A smaller photograph of another woman appears at the bottom center. **Key sales claims:** - The hair dressing restores gray or faded hair to "original" color (lightest brown to deepest black) in 2-5 weeks - The tonic treats dandruff and stimulates growth - The shampoo conditions hair using mentholized coconut oil **Historical context:** The appeal to "Creole" in the product name, combined with references to restoring hair's "natural color," suggests marketing to African American customers during the early 20th century. The mention of the American Medical Association's endorsement was a common credibility strategy of the era. This is period advertising, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Gardens of illesin Fran. toric symbol ef the c wland Serer Beautiful hair at every age “La Creole” Hair Requisites assure it For every age “[A CREOLE” Hair Tonic supplies essentials which greatly promote hair health. An important ingredient is Euresol, The Creoles’ secret “EE CREOL Hair Dressing re- stores gray, streaked or faded hair to its original beautiful color— lightest brown to deepest black — whatever the natural color was, in two to five weeks’ treatment. Thereafter an occasional application keeps this color permanently. Hair restored with “La Creole” cannot look dyed; it must not be con- fused with common dyes. There is nothing to wash or rub off, siain the scalp. Refinement approves its use. to bring color —or Price, $1.00 We guarantee “La Creole” back the hair's natural money refunded, Mail the coupon for interesting booklet, “Le Cs Hair Beautiful." It illustrates styles of hair years suitable for each type recognized by the Council of the American Medical Association for its value in treating dandruff and other detrimental scalp conditions, Thus highest authorities approve the use of “La Creole.” Rub “La Cre- ole” Hair Tonic thoroughly into the scalp with a rotary motion of the finger tips at least three times a week. This will supply the hair with needed nourishment, stop dandruff a erally stimulate growth. beauty results, laCreake The shampoo luxurious \ CREOLE” Shampoo is made from a mentholized cocoanut oil base which brings entirely new and delightful stimulating effects, Hair shampooed regularly with “La Creole” Shampoo is soft, lustrous and abundant. It keeps glands and pores open and preserves the natural oil of the hair necessary to keep it in per- fect health. Its use will reward you with new hair beauty. “La Creole” Shampoo, the generous sized bottle, Price, 50¢ All“La Creole” preparations are known for superiority. If your dealer doesn't keep them, send us his name and address and we will see that you are supplied. LA CREOLE LABORATORIES, 289 Tenth Street, Memphis, Tenn, Ta Creole Laboratories, JF teaching ihe hair dress ber ing each Individual, Name Street... city.