Life — July 1, 1920 — page 47: what you’re looking at

What you’re looking at

This is primarily a **full-page advertisement**, not political satire or a cartoon. It advertises "Un Air Embaumé," an exclusive perfume by Rigaud of Paris. The ad features an orientalist illustration of a woman in exotic dress with peacocks, styled to evoke "the Orient" as the tagline indicates. This reflects early-20th-century Western luxury marketing that associated exotic, non-Western aesthetics with exclusivity and desirability. The left margin lists other Rigaud products (sachets, vanity case, face powder, etc.), typical of period cosmetics advertising. There is no political commentary or satire present—this is straightforward commercial advertising using orientalist imagery popular in that era's high-end perfume marketing.