Life — July 1, 1920 — page 11: what you’re looking at

What you’re looking at

# Ward's Orange-Crush Advertisement This is a **commercial advertisement**, not political satire. It promotes Ward's Orange-Crush beverage, which the text states was introduced five years prior and has achieved widespread popularity. The ad emphasizes the drink's distinctive taste, claiming it results from Ward's exclusive process combining orange oil with pure cane sugar. It also advertises a companion product, Ward's Lemon-Crush. The visual design features fresh oranges, decorative white blossoms, and a bottle of the product. The tagline "at fountains or in bottles" indicates the drink was available both at soda fountains (common gathering spots in early 20th-century America) and for home purchase. The ad directs readers to request a free booklet about Orange-Crush, a typical promotional technique of the era.