Life, 1920-07-01 · page 11 of 56
Life — July 1, 1920 — page 11: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not political satire. It promotes Ward's Orange-Crush beverage, which the text states was introduced five years prior and has achieved widespread popularity. The ad emphasizes the drink's distinctive taste, claiming it results from Ward's exclusive process combining orange oil with pure cane sugar. It also advertises a companion product, Ward's Lemon-Crush. The visual design features fresh oranges, decorative white blossoms, and a bottle of the product. The tagline "at fountains or in bottles" indicates the drink was available both at soda fountains (common gathering spots in early 20th-century America) and for home purchase. The ad directs readers to request a free booklet about Orange-Crush, a typical promotional technique of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IVE years ago the first drink of Ward’s Orange-Crush was sold. Since then it has won a permanent welcome in every city and town in this country. The distinctive orange deliciousness of the drink is obtained through the exclusive Ward process, which skillfully combines the fragrant and delicate fruit oil pressed from sun-matured oranges with purest sugar and citric acid—the natural acid found in all citrus fruits. Ward's Lemon-Crush—a companion drink made similarly by the Ward process—is rich with the tasty and refreshing flavor of California lemons. at fountains or in bottles Prepared by Orange-Crush Co., Chicago Laboratory, Los Angeles Send for Free Book, “The Story of Orange-Crush” comicbooks.com