Life, 1920-06-24 · page 2 of 41
Life — June 24, 1920 — page 2: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement**, not political satire. It promotes the Mercer automobile, manufactured by Mercer Motors (operated by Hares Motors, Inc. in New York City) with the tagline "WE SHALL KEEP FAITH." The ad depicts a luxury touring car parked beneath a dramatic natural rock arch, with figures enjoying a scenic riverside outing. The sales pitch emphasizes safety features—staunch wheels, reliable brakes, superior steering—and positions the Mercer as enabling carefree leisure travel ("drinks in all the beauty that his eye can reach"). This reflects early 20th-century automobile marketing targeting affluent consumers who could afford recreational motoring excursions. The romantic landscape imagery appeals to aspirational lifestyles rather than containing political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HAT IS SO RARE as the delight of any June outing a la Mercer? First, perhaps, because you know it’s safe. Your Mercer was designed with staunch wheels, brakes a man can trust his life to, extraordinary roadholding MERCER MOTORS COMPANY ability, the most infallible type of steering, and an Operated by exceptional factor of safety throughout. HARES MoT INC. 16 ret ot Xe In June—or in December—the Mercer po ork City Wisk SMU Gea es follows the scenery with a carefree mind. His car al is a Hare’s Motors product—sound in all the fund mentals—and he travels in peace, comfort and se drinking in all the beauty that his eye can reach. comicbooks.com