Life, 1920-06-17 · page 5 of 45
Life — June 17, 1920 — page 5: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement**, not political satire. It promotes Miller Tires as "The Most Talked-About Tires in America." The illustration at top shows two men examining mileage records at a desk—likely representing a tire company official and a customer or inspector verifying the tire's performance claims. The advertisement emphasizes Miller Tires' superior durability, citing: - Doubled mileage since 1914 - Rigorous factory testing (250 tires constantly monitored) - Use by major Pacific Coast shipping lines - Patented center tread design for better grip The left sidebar notes the Hudson Taxi Company's record of 25,000 miles, serving as real-world proof of durability. This reflects early automotive-era marketing emphasizing technical specifications and documented performance over style.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“> pao fs << A Taxi Record The Hudson Taxi Co. of De- troit reported jast year an average of 15,000 miles from Miller Cords in this hard service. Lately they report that some Miller Tires are giving 25,000 smiles, 5S >» > EEE . ee > < ES . VN iS <% VP Tread Patented Center tread smooth, with suction cups to firm. ly grasp wet asphalt. Geared.to-the-Road side treads mesh like cogs in dirt, THE MILLER RUBBER CO. Kron, Ohio Wo makers of Miller Inner Tobes, red ar! gray, built layer- colayer, by the same skill used ‘9 making surgeons’ gloves. Mileage Records That Made Miller Tires the Sensation Since 1914, the average mileage of Miller Tires has been more than doubled Hundreds of thousands have found this out and told the facts to others. And the demand for Miller Tires in that time has multiplied twenty-folc Every year the swing to Millers gains momentum. This year’s increase at the present rate, will exceed $25,000,000. The time has come when every tire user owes himself a test of these new-grade tires. Supreme Tests In the past few years, thousands of large users have been making comparisons. Some have made million-mile tests. As high as 21 makes have been compared with the Millers on stage lines, trucks and taxis. As a result, Miller Tires are now used exclusively in some of the hardest services. They are used on the largest Pacific Coast stage lines. They are used on roads which here- tofore made pneumatic-tired stages impossible. In some of the hardest tests they have excelled all rivals by margins almost unbelievable. Amazing Records A new-grade tread, perfected by Miller, has in countless tory tests excelled the best of others by 25 per cent Miller Inner Tubes, built layer on layer, have created a new tube standard. Such tire uniformity has been attained that in some large centers last year not a single Miller Tire was returned for adjustment How We Did It For 24 years the Miller factory has specialized in fine rubber. Ten years ago, when we started tire building, we resolved to attain a super-grade of tire. We keep 250 tires constantly running under observation. When a tire excels or a tire falls down we learn the reason for it. “or years every Miller Tire has been signed Every tire that comes back is traced to maker and inspector. And experts search the fault. We spend $1,0co daily in watching and testing our materials and tires. We spend $300 daily to test cotton materials. And every lot of tread stock is first vulcanized and tested in our labora- tory These careful methods, continued for years, have produced a tire you should know. Try a Miller on your car and watch it. You will gain a new conception of what modern tires can itter Tires Cords Geared-to-the-Road Reg, U.S. Pat, Office Fabrics The Most Talked-About Tires in America comicbooks.com